No, this isn't a math class and no, I am not going to teach you how to add. Or subtract. Maybe multiply, but you will see for yourself in a few minutes, but only if you take action on what I am about to tell you.

This post is about selling. Oh, but you don't sell, right? Your product is so good that people drive out of their way to make it to your shop and buy everything in your inventory. Right?

Right.

"I don't like to sell."

Then why are you here? Yes, we all sell. At the very least, we sell ourselves. Perhaps we don't even receive money in return for our product, service, or expertise.

But somebody's got to "buy" what you're "selling." In other words, they have to trust you, believe in your product, and choose it over many competing products in the marketplace.

That's what this article is about: Selling in a competitive marketplace.

There is an old acronym, AIDA, which stands for

• Attention
• Interest
• Desire
• Action

it worked great in its heyday, before the internet. Now, it's not so good. There's another acronym that will help you succeed in business to a much greater degree than AIDA.

It's called ADD.

And ironically enough, it's related to Attention Deficit Disorder. But it really stands for

• Attention
• Distinction
• Decision

You see, in the old way of doing things, you essentially mass-marketed to a bunch of people who weren't necessarily even in the market to buy what you were selling. Take television ads, for example: Just because I'm watching an NFL football game on Sunday afternoon doesn't mean I want Budweiser beer. In fact, I may be a soda drinker or I may simply drink water. Certainly, there are beer consumers who watch football games.

But not everybody who is a fan of the NFL is a beer drinker.

As an advertiser, you would be better off selling me a DVD of classic football games or maybe a video game that I could play when football wasn't on TV. You see what I'm sayin'?

It's better to get the attention of somebody already looking to buy something along the lines of what you sell. It makes selling a whole lot easier.

Think of a dry desert. It's 120 degrees and it's high-noon. You're without water. You've been wandering around the parched land for 3 hours.

Two guys come on to the scene. They both have water for sale. Do they have your attention? OF COURSE!

One guy's water is hot and brown. The other guy's water is crystal clear and cold. Do you really care how much it costs? The guy with clear, cold water has distinguished his product from the other guy's and all you have to do is decide.

Maybe the brown hot water is a nickel and the clear cold water is $20. Which one will you buy? What if you only had a dime?

Get it?

You see how finding a market for your product makes selling easier? It's easy, too, to draw distinctions between your product and your competition.

All that's left is leaving the decision up to your potential customer. 99 times out of a 100, they will make the right choice for them.

If you want to read more about this phenomenal selling system, get it for free by filling out the form below.