Once a Week Newsletter #16 – WordPress Security, Landing Page Design, and SEO

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Let's talk WordPress security, landing pages, and SEO (some of my favorite topics)!

Welcome to another edition of the Once a Week Newsletter! We're on #16 now.

But before we get to the chosen topics, let's talk mar-tech.

What is mar-tech? It's the intersection of marketing and technology. Duh, Bill, I know that, but what is it? Well, it's two of the things that really get me jazzed.

I love new technology and I love marketing (maybe even more). As I've said before, nearly everything you do is marketing.

So always be aware of how your behavior influences others' perception of you. Even if you think you're “off work,” people will judge YOU based on your behavior and that judgement can carry over to your business, usually in a bad way.

As Warren Buffett has famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

He's not wrong. So keep that in mind. It will serve you well for a very long time.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

What does it mean to sell the concept first?
Marketers often identify a problem and try to shoehorn in their product or service as a solution. This is not ideal. What's better is to “sell the concept” first, then introduce your product as a solution to the concept.

Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly
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(Ad) Morning Brew
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21 Smart Google SEO Tips for 2021
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The landing page guide: How to promote your product on one web page
In the beginning, websites were all landing pages, simple one-page sites that provided links to other pages on the same server or on the internet. What we call landing pages today are much the same, only they now include images and video, contact forms and signup buttons, widgets and social media feeds.

WordPress Security: The Ultimate Guide
WordPress security can be intimidating, but it doesn’t have to be. In this comprehensive guide to WordPress security, we’ve simplified the basics of securing your WordPress website so that any non-technical person can understand and protect their website from hacker attacks.

January 15, 2021 – National Hat Day

January 15, 2021 is National Hat Day. Who knew?

I know you may be getting tired of me continually posting “non marketing” stuff, but let me just tell you, there's a marketing lesson in everything I publish.

YOU just have to dig for it sometimes. I have faith in you–you can do it.

Just remember, nearly everything you do is marketing. I won't go into that diatribe today, but just know that you are in the business of selling you every single day.

People generally don't buy from people they don't know, don't like, or don't trust.

So you need to keep those three things in mind every single minute of every single day:

  1. Know
  2. Like
  3. Trust

As Warren Buffett has famously said,

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Warren Buffett

How you behave in your “off hours,” what you post on your “personal timeline,” and even how you dress (what you wear) can will have an effect on how people perceive you.

Perception is reality.

You may think it doesn't matter. Well, it may not matter to you. And you may not care how someone behaves, what they write and share on social media, or how they dress.

But others may. And they could be somebody who would buy from you but they either don't know you well enough, don't like you, or they don't trust you.

I've drawn a line in the sand that says if I don't like your political beliefs to the extent that those beliefs run counter to mine in a significant way, then I won't do business with you, whether I'm selling to you or you're selling to me.

I get to make that determination. You don't.

Same goes when we flip the scene. If one of us won't do business with the other no matter what, then business doesn't get done. Let me tell you: Sometimes, this stuff really does get in the way and it sours the business relationship, so my feeling is let's just get that out of the way from the get-go.

Now, I said I wasn't going to go on a diatribe. I guess I just did. Sorry about that.

But what prompted this was “National Hat Day.” I didn't know today was a hat holiday, but a smart marketer sent me an email about it and told me so.

There's always opportunity to sell. There are always opportunities to build relationships. There's always a chance to redeem yourself in the eyes of others.

And there's always a chance that you'll mess it all up if you're not careful and always remember Buffett's quote above.

There are an awful lot (funny play on words there) of people right now regretting a spur of the moment decision they made.

Don't be one of those guys. Their reputation may be permanently sullied. They may go to prison and/or face hefty fines. Stand up for what you believe in, sure. I'm all for it.

But know that the world is always watching and judging. Be ready for that.

Once a Week Newsletter #15 – Clubhouse, Reseller Webhosting, and Podcasting

In this edition of the Once a Week Newsletter, we talk about Clubhouse, podcasting, and WordPress vulnerabilities, among other assorted topics
In this edition of the Once a Week Newsletter, we talk about Clubhouse, podcasting, and WordPress vulnerabilities, among other assorted topics

Can you believe we've hit the 15th edition of OWN? Me, either. I hope you're getting something out of them. I know I am!

In this one, we talk about podcasting, reseller webhosting (I do it myself), more WordPress vulnerabilities (keep your sites updated ALWAYS), what to do when you're starting a new site, and–finally–a new app, Clubhouse. If you want an invitation, don't look at me. It's only open to iPhone users, and, well, I'm not one of them. But I hear it's great.

It can also be a huge time suck. I've heard people spending 8 hours listening to “gurus”…I sure hope they put their newfound knowledge to good use! That's always the hazard:

You know a lot but you don't ever act. Don't be that guy.

Without further ado, let's go! Have a great week.

Why a podcast is the perfect growth tool for your small business
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How to Start a Hosting Business and Join the Remote Working Revolution
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WordPress Vulnerability Roundup: December 2020, Part 2
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No Search Traffic, Content Or Links? Watch This Immediately!
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What makes the Clubhouse app click?
Clubhouse app uses product-led growth in an interesting manner. For starters, Clubhouse is an audio-based app where you talk to others (including celebs if you end up being in the same room as them). There is no DM or typing or spamming anyone. Just hop in and hop out of any room based on your interest and relevance.

January 13, 2021 – Windstorms and Rain 👀

Daily blog post for January 13, 2021
January 13, 2021

Power Outage

I fell asleep early last night, only to be awakened by a wind and rain storm that was crazy.

Crazy is a relative term. I have never been in a hurricane or tornado, so this storm wasn't that big of a deal. It's kind of like saying, “Whew, that 4.0 earthquake was something else!” when I've been in ones 2 or 3 points higher.

But still…power lines and trees are down everywhere in my sleepy little town. Luckily, our power never fully went out. There were frequent flickering lights though.

And I made sure to check that the trampoline hadn't flown away. It's cinched down but with all the rain, the stakes are a bit loose at the moment. Time to re-do.

School's Out for…Wind?

Yes, schools are closed today due to wind. Well, really, due to the power outages that last night's windstorm wrought.

The kids are happy. Mom isn't.

Projects in the Works

Ready for some cool content? Me, too. I'm getting things lined up. Stay tuned. Look for an email soon. I'll post here, too.

Here's something I just picked up. Jim Daniels has been an internet marketer since the internet began. He's a true legend and trailblazer. This offer is his “swipe file” for the affiliate promotions he does. If you buy this, you won't have much work to do, other than driving traffic to these offers. It's really quite simple stuff.

Talk tomorrow.

January 11, 2021 – Every Day is a Holiday!

Daily blog post for January 11, 2021
It's January 11, 2021, also known as National Clean Off Your Desk Day.


Cue Madonna's “Holiday,” off her best album ever (fight me). But I'll get to her in a minute.

Today is National Clean Off Your Desk Day. In that light, I'll be doing what I do every day: Shuffling papers from one desk to another!


I can't seem to ever have a clean desk. But I think I know why: I don't care!


I was talking about this a bit ago, that we have a calendar full of holidays. On its surface, it seems nice (I just said that in my in-the-head voice that sounds a lot like Borat).

But it's all so superficial. I mean really? National Clean off Your Desk Day? Tomorrow, it's National Pharmacist Day. I'm not kidding.

What do marketers do when confronted with inanity? First, we mock it. Then, we sell it.

Some idiot once said, “A clean desk is an indication of a clear mind” or something silly like that. I think it shows the dude has way too much time on his hands, he's bored AF, and he doesn't use his natural creativity for good. He stifles it with “order.”


Moving on. (You see, I didn't try selling you on clearing off your desk OR into buying a wall calendar. I'm what you call “a good guy.”)

Go on, you know you want one.


Some people hate her, some love her, and some lust after her. Count me in all of the above. Her first album, self-titled Madonna, is her best. I've got it on vinyl. It's nearly $37 at Amazon. I wouldn't sell you mine for less than $500. Seriously.

When I dragged my old turntable out of the “Harry Potter closet” (the one under the stairs), it was one of the first I spun. It sounds as good today as when it was first released in 1983. It really does.

But there was something wrong with my old turntable. The drive mechanism would stick and cause the record to skip. No bueno.

So I had to get a new one. It's pretty good. The best part: USB! I can record straight to my PC now.

I'm a happy man.

Talk tomorrow.

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