Influencer Marketing
Have you heard of influencer marketing? The idea of working with an influencer — a thought leader in your field[...]
Optimizing Your eCommerce Site
How engaging are the product descriptions on your e-commerce site? Do they make people yearn to buy your goods, or[...]
A Great Marketing Lesson (in Bookselling and Anything Else)
Fire and Fury: Inside the Trump White House is a great lesson in bookselling. Hell, it's a great marketing lesson[...]
How Behavior Analysis Can Improve Your Marketing Initiatives
Content marketing is a complex, data-driven process that brings together social media, SEO, blogging, and multimedia to market your brand.[...]
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