Six Tools Every Internet Marketer Needs

If you’re still fairly new to running your online business, then you may still be in the process of choosing your tools and platforms. Here are six types of tools you want to be sure to include on your list.

This is not a comprehensive list. But consider this the bare minimum you'll need in order to get started as an internet marketer.

Email Service Provider (ESP)

This is the most important marketing tool because it helps you build relationships and close sales with both prospects and customers alike.

For best results, choose a well-known email service provider that gives you features such as:

  • Good uptime reliability.
  • Good customer service.
  • Opt-in form templates.
  • Newsletter templates.
  • Built-in testing.
  • Segmentation.

I highly recommend these two ESPs:

  1. Aweber
  2. SendFox

Payment Processor

No matter what you’re selling, you need a reliable payment processor. You can choose options such as PayPal, Stripe, or 2Checkout.com. If you’re planning on setting up an affiliate program, then you might use a platform such as ClickBank or JVZoo.

The best in the business, IMHO, is Zaxaa. It has it all: Payment processor, integration with your ESP and membership scripts, an affiliate platform, as well as self-hosted sales pages. It also has a free WordPress membership plugin! It's actually very good and integrated perfectly with other Zaxaa products.

Content Management System

Whether you’re setting up a blog, or you just want an easier way to manage your website, you need a content management system. There are plenty of options (such as Joomla). However, I recommend that you use the free and robust system at WordPress.org.

I also recommend the following themes and plugins.

Keyword/SEO Tool

If you plan on doing any search engine optimization, then you need a good keyword tool. Examples include WordTracker.com, MarketSamurai.com, and WordRecon.com.

TIP: If you’re doing search engine optimization for your WordPress blog, then it’s also a good idea to use a search engine optimization plugin. One really good tool is the RankMath plugin.

A very good comprehensive keyword tool is contained in this WordPress plugin from SiteSell. I started with them back in 1996 and continue to use and support them to this day. They are excellent.

Social Media Tool

There are a lot of social media tools available, depending on what social media platforms you’re using. If you’re using multiple platforms, then seek out an all-in-one-tool. One such example is Publer. This tool helps you find popular topic ideas, schedule your content across multiple platforms, and track your content’s performance.

TIP: You’ll also want to check out BuzzSumo.com, which will help you uncover popular topics. You can then create content on these topics and use appropriate hashtags to increase exposure.

Testing and Tracking Tool

In order to figure out what’s working and what’s not on your website, with your emails and within your ad campaigns, you need tools for tracking and testing.  Here are some ideas:

  • Check your platform. If you’re using a third-party platform or service such as email or pay per click marketing, check for built-in testing tools.
  • For simple A/B split tests, look for popular split-testing tools. You’ll find plenty when you search Google, such as SplitTestMonkey.com.
  • For more complex tracking, use a tool like Google Analytics, or the popular alternative at Matomo.org.

Now a few parting thoughts…

Conclusion: But wait, there's more!

Is this a comprehensive list of tools every internet marketer needs?  Of course not. But it is a good list of solid tools to get you up and running. Once you start using these tools and platforms to simplify and streamline your business, then you can look into using other tools (such as Zapier.com) to boost efficiency & profitability.

January 21, 2021 – Busy or Productive?

Busy and productive don't always go hand in hand.
January 21, 2021 Daily Blog Post – Busy or Productive? Both, Neither?

Internet Marketers kind of fall into two general buckets: Busy or Productive.

Which one are you?

It's easy to be busy. You just do stuff.

But being productive takes more thought: You have to be strategic with your time. Once a minute goes by, you can't get it back.

This doesn't mean (at all) that you have to be productive all the time. Quite the opposite.

You DO HAVE to learn to be productive–at least in short bursts–if you are to ever FINISH anything.

Busy people start lots of things but rarely finish anything. Productive people finish.

It's kind of a akin to the old saying about salesmen: Anybody can be a sales person, but only closers (finishers) are successful.

That's how I see it. Agree or disagree?


This post was inspired by a blog post I read by Seth Godin this morning. You can read it below.

Once a Week Newsletter #16 – WordPress Security, Landing Page Design, and SEO

Let's talk WordPress security, landing pages, and SEO (some of my favorite topics)!

Welcome to another edition of the Once a Week Newsletter! We're on #16 now.

But before we get to the chosen topics, let's talk mar-tech.

What is mar-tech? It's the intersection of marketing and technology. Duh, Bill, I know that, but what is it? Well, it's two of the things that really get me jazzed.

I love new technology and I love marketing (maybe even more). As I've said before, nearly everything you do is marketing.

So always be aware of how your behavior influences others' perception of you. Even if you think you're “off work,” people will judge YOU based on your behavior and that judgement can carry over to your business, usually in a bad way.

As Warren Buffett has famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

He's not wrong. So keep that in mind. It will serve you well for a very long time.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

What does it mean to sell the concept first?
Marketers often identify a problem and try to shoehorn in their product or service as a solution. This is not ideal. What's better is to “sell the concept” first, then introduce your product as a solution to the concept.

Facebook Ads Rules 101: A Guide to Getting Your Ads Approved Quickly
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(Ad) Morning Brew
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21 Smart Google SEO Tips for 2021
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The landing page guide: How to promote your product on one web page
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WordPress Security: The Ultimate Guide
WordPress security can be intimidating, but it doesn’t have to be. In this comprehensive guide to WordPress security, we’ve simplified the basics of securing your WordPress website so that any non-technical person can understand and protect their website from hacker attacks.

January 15, 2021 – National Hat Day

January 15, 2021 is National Hat Day. Who knew?

I know you may be getting tired of me continually posting “non marketing” stuff, but let me just tell you, there's a marketing lesson in everything I publish.

YOU just have to dig for it sometimes. I have faith in you–you can do it.

Just remember, nearly everything you do is marketing. I won't go into that diatribe today, but just know that you are in the business of selling you every single day.

People generally don't buy from people they don't know, don't like, or don't trust.

So you need to keep those three things in mind every single minute of every single day:

  1. Know
  2. Like
  3. Trust

As Warren Buffett has famously said,

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Warren Buffett

How you behave in your “off hours,” what you post on your “personal timeline,” and even how you dress (what you wear) can will have an effect on how people perceive you.

Perception is reality.

You may think it doesn't matter. Well, it may not matter to you. And you may not care how someone behaves, what they write and share on social media, or how they dress.

But others may. And they could be somebody who would buy from you but they either don't know you well enough, don't like you, or they don't trust you.

I've drawn a line in the sand that says if I don't like your political beliefs to the extent that those beliefs run counter to mine in a significant way, then I won't do business with you, whether I'm selling to you or you're selling to me.

I get to make that determination. You don't.

Same goes when we flip the scene. If one of us won't do business with the other no matter what, then business doesn't get done. Let me tell you: Sometimes, this stuff really does get in the way and it sours the business relationship, so my feeling is let's just get that out of the way from the get-go.

Now, I said I wasn't going to go on a diatribe. I guess I just did. Sorry about that.

But what prompted this was “National Hat Day.” I didn't know today was a hat holiday, but a smart marketer sent me an email about it and told me so.

There's always opportunity to sell. There are always opportunities to build relationships. There's always a chance to redeem yourself in the eyes of others.

And there's always a chance that you'll mess it all up if you're not careful and always remember Buffett's quote above.

There are an awful lot (funny play on words there) of people right now regretting a spur of the moment decision they made.

Don't be one of those guys. Their reputation may be permanently sullied. They may go to prison and/or face hefty fines. Stand up for what you believe in, sure. I'm all for it.

But know that the world is always watching and judging. Be ready for that.

Once a Week Newsletter #15 – Clubhouse, Reseller Webhosting, and Podcasting

In this edition of the Once a Week Newsletter, we talk about Clubhouse, podcasting, and WordPress vulnerabilities, among other assorted topics
In this edition of the Once a Week Newsletter, we talk about Clubhouse, podcasting, and WordPress vulnerabilities, among other assorted topics

Can you believe we've hit the 15th edition of OWN? Me, either. I hope you're getting something out of them. I know I am!

In this one, we talk about podcasting, reseller webhosting (I do it myself), more WordPress vulnerabilities (keep your sites updated ALWAYS), what to do when you're starting a new site, and–finally–a new app, Clubhouse. If you want an invitation, don't look at me. It's only open to iPhone users, and, well, I'm not one of them. But I hear it's great.

It can also be a huge time suck. I've heard people spending 8 hours listening to “gurus”…I sure hope they put their newfound knowledge to good use! That's always the hazard:

You know a lot but you don't ever act. Don't be that guy.

Without further ado, let's go! Have a great week.

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What makes the Clubhouse app click?
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