OWN #2

Once a Week Newsletter featuring marketing and tech news you can use
OWN is your Once-a-Week Newsletter containing marketing & tech information

Welcome to Issue #2 of the OWN newsletter.

Glad to have you here. If you like it and think it would be of benefit to your colleagues, friends, family, mail carrier, etc., simply send them the link!

Here's what's happening this week in Mar-Tech:

8 Insider SEO Tips for Content Marketers

SEO is ever evolving. Whereas once upon a time keyword stuffing would get you results, search engines have got a lot smarter and are now looking for an excellent user experience alongside real audience-pleasing content.

SEO for content marketers involves writing in-depth content for niche audiences – NOT pleasing search engines with keywords. Here’s how to win at SEO.

Essential Guide To Making Digital Products People Will Pay For

Whatever digital product/service you plan to create, this guide shows you how to increase the odds that people buy it. You have endless opportunities online. 

30 Must-Have Graphic Design Resources For 2020

Looking for graphic design resources for your next project? To save you time, we’ve compiled the best resources that include stock images, mockups, UI assets, fonts, and more.

How to Not Humiliate Yourself During a Zoom Call

With great work-from-home flexibility comes great responsibility. While your job is unlikely to get very upset if you take a moment to do your laundry, make a sandwich, or watch something funny on YouTube, that doesn’t give you carte blanche to do anything you might do in the off-hours during the workday.

Remember Jeffrey Toobin! LOL

10 Basic SEO Tips to Index + Rank New Content Faster

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.

That's it! See you next week.

PS — If YOU find any cool tools, resources, tutorials, or just really good marketing or tech info, pass it along. I'll put it in the newsletter for all to enjoy and learn from.

OWN #1

Once a Week Newsletter featuring marketing and tech news you can use

Welcome to the inaugural edition of the “Once a Week Newsletter (OWN)”!

Glad you're here.

Just a little background: The concept for OWN is a weekly newsletter that's a quick read, gives you actionable information, and is super-easy to digest.

In short, this newsletter brings you bite-size info bits that I *think* you'll enjoy and learn from.

If you want to be added to the subscriber list for OWN, let me know in the comments.

Here's what's happening this week in Mar-Tech:

  1. GREAT Recommendations for specific security software and techniques to keep your computer, and yourself, safe.
    https://askleo.com/security-software-recommend/
  2. A simple bookmark manager that lets you easily save and organize all of your favorite webpages on a customizable dashboard. Use this! You'll spend less time digging for links and more time browsing them.
    https://start.me/en/what-is-startme
  3. Podcasting 101: Grow a Small Podcast (Without Buying Ads). It's really hard. But here are some tips on getting off to a great start and building that elusive “Mo” (momentum).
    https://okdork.com/podcasting-101/
  4. SEO COPYWRITING: The Definitive Guide. This is the most comprehensive guide to SEO copywriting online. In this new guide you’ll learn how to write content that users AND search engines love.
    https://backlinko.com/seo-copywriting
  5. Updates on WordPress security, regularly updated.
    https://www.wordfence.com/blog/

How to Download a Wistia Video File

How to download a Wistia video, explained

In this short video tutorial, I will show you how to download a Wistia video.

I have tried this on a number of videos, both ON Wistia and off, including on some Click Funnel sites. I'm not telling you this so that you can do anything nefarious.

The reason I sought to learn how to download a Wistia video is because I got an email from a person I bought an infoproduct from – it was a webinar replay that he was taking down in the next 24 hours and I knew I would not have time to watch it.

So downloading the video became a prime objective.

Here's how I did it. Now, this example is using a video right off Wistia. It is NOT the video I wanted to download. Rest assured though, that I got the video I was looking for. Now, I can watch it at my leisure.

Step 1: Right-click Wistia video and copy the link.

Step 2: Paste that code into a notepad (text) editor like so:

<p><a href=”https://wistia.com/series/brandwagon?wchannelid=u2joyabsw9&wvideoid=mgj008fjp0&wvideo=mgj008fjp0“><img src=”https://embedwistia-a.akamaihd.net/deliveries/f4f8d848fe977f7d1cabe8c56dea445e.jpg?image_play_button_size=2x&image_crop_resized=960×540&image_play_button=1&image_play_button_color=26d98ae0″ width=”400″ height=”225” style=”width: 400px; height: 225px;”></a></p><p><a href=”https://wistia.com/series/brandwagon?wchannelid=u2joyabsw9&wvideoid=mgj008fjp0&wvideo=mgj008fjp0″>Brandwagon – A Wistia Original Series</a></p>

Step 3: Find the entry for “wvideo”. In this case, it's mgj008fjp0

Step 4: Paste that into this URL:

https://fast.wistia.net/embed/iframe/WVIDEO?videoFoam=true

So here, it would be: https://fast.wistia.net/embed/iframe/mgj008fjp0?videoFoam=true

Step 5: Type/paste this into a browser tab URL address:

view-source:https://fast.wistia.net/embed/iframe/mgj008fjp0?videoFoam=true

Step 6: Find “.bin” Copy/paste that URL into a new browser tab. Change the .bin to .mp4. Press Enter.

Step 7: Download it by right-clicking and “Save Video as…”

That's it! Enjoy.

Email Marketing Guide for Beginners

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers.

E-mail is most widely used as a prospect conversion and customer retention. E-mail can particularly be an effective push for your online communications outreach. It comes in handy for customer retention as it can help in targeted email campaigns where your message can be pushed out to customers to inform and remind. As a two-way form of communication, it is valuable to gather feedback and prompt actions from your audience.

Source: Email Marketing Guide for Beginners – Small Business Trends

How to Let Your Subscribers Mute Your Emails

Give your subscribers the freedom to choose what content they want by letting them “mute” your emails.

Not every subscriber will be as excited as you are about your new product, promotion, event ⏤ or whatever cool new thing you’re ready to share. Until now, they’ve only had two choices: ignore your emails or unsubscribe. But there’s a third option: 

Let them “mute” your promotional emails. 

Instead of unsubscribing from ALL of your emails, subscribers can choose to mute those particular emails, and still continue to receive other emails from you. 

This allows you to send to subscribers who actually want to receive those particular emails. You’ll likely see higher open and click rates, increased conversion rates, and more revenue generated from this targeted audience. 

Simply include a “mute” button or link in your emails.

Then, using AWeber’s broadcast automations, apply a tag to any subscriber that clicks the “mute” link or button. You can then exclude subscribers with the tag from future broadcasts about that particular topic or promotion. 

Watch this 8-minute video to learn how to add a “mute” button or link to your emails, and create a segment of interested subscribers.

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