How long does SEO take?

How long does SEO take
How long does SEO take? It depends.

Well, that's a loaded question!

How long does it take…to what? What exactly do you want it to do?

Most people, not in “the know,” ask that question, expecting the answer to be a finite, “3 weeks,” but again, to do what?

Let's break this down a bit, then build it back up with an actual answer.

What is SEO?

SEO stands for “search engine optimization.” Well, what does that mean?

First off, a search engine like Google is a website (or app on a mobile device) that you use to search for information.

You may ask, “How long does SEO take?” Google will return about a zillion answers, most of which are completely inane answers to the question.

Or, you may ask, “Which Rocky movie is the best?” If the answer is Rocky IV, they're wrong. Go ask Bing.

What we, as website owners want, is to optimize our website so that it shows up at the top of Google's search results for the term the user just entered.

What do you want “SEO” to do?

But the better objective is to optimize our website so that it CONVERTS visitors from “lookers” to “buyers.”

At the end of the day, I don't care how many people show up on my website. What I want is them to “eat what I'm cookin'.”

Get it?

How long will that take?

Like almost everything in real life, the answer is, “It depends.”

The general consensus is that it takes anywhere from 4 months to a year (or more!) to start seeing results from an SEO campaign. Whether that results in more sales is another matter and almost never related to your SEO results.

If you're going for “get my website ranked on the first page of Google for this keyword phrase,” doing so depends on a variety of factors, the most important being these three:

  1. Competition
  2. Backlinks
  3. Content

How many other websites are vying for that same keyword phrase? If they're bigger & badder than your website, guess what? They get ranked higher.

Another very important factor to how you rank for a given search phrase is “backlinks,” also known as “inbound links.” The short answer is these are links TO your site from other sites.

You earn those links by providing excellent information on your website.

That comes from your content.

Now, a lot of “SEO's” (the folks who “do” SEO for others for a fee) can get those backlinks through–uh–“blackhat” means…or other non-earned methods…even if your website is rubbish. And it will rank well.

Bottom line

If you're going for high rankings on Google and conversions (you are, by the way), then you need to rely on a fourth thing: Copywriting, which is a whole other ball o' wax.

Not only does your content have to be off-the-charts good, you have to be persuasive in your content creation enough to get visitors to take an action.

You do that through persuasive writing, or “copywriting.”

Think of every single page of your site to be a possible “sales vector.” Therefore, every page should have a call to action, with every paragraph leading up to it building the case that you really should buy this.

To summarize, it will probably take you a few months to see any results from active SEO.

Better yet, create content that answers your potential visitor's question. Over time, if you deliver enough of this kind of content, you will begin getting ranked at Google.

More importantly, you will begin to see traffic from real-world searchers who will buy what you're selling.

OWN #2

Once a Week Newsletter featuring marketing and tech news you can use
OWN is your Once-a-Week Newsletter containing marketing & tech information

Welcome to Issue #2 of the OWN newsletter.

Glad to have you here. If you like it and think it would be of benefit to your colleagues, friends, family, mail carrier, etc., simply send them the link!

Here's what's happening this week in Mar-Tech:

8 Insider SEO Tips for Content Marketers

SEO is ever evolving. Whereas once upon a time keyword stuffing would get you results, search engines have got a lot smarter and are now looking for an excellent user experience alongside real audience-pleasing content.

SEO for content marketers involves writing in-depth content for niche audiences – NOT pleasing search engines with keywords. Here’s how to win at SEO.

Essential Guide To Making Digital Products People Will Pay For

Whatever digital product/service you plan to create, this guide shows you how to increase the odds that people buy it. You have endless opportunities online. 

30 Must-Have Graphic Design Resources For 2020

Looking for graphic design resources for your next project? To save you time, we’ve compiled the best resources that include stock images, mockups, UI assets, fonts, and more.

How to Not Humiliate Yourself During a Zoom Call

With great work-from-home flexibility comes great responsibility. While your job is unlikely to get very upset if you take a moment to do your laundry, make a sandwich, or watch something funny on YouTube, that doesn’t give you carte blanche to do anything you might do in the off-hours during the workday.

Remember Jeffrey Toobin! LOL

10 Basic SEO Tips to Index + Rank New Content Faster

When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal.

That's it! See you next week.

PS — If YOU find any cool tools, resources, tutorials, or just really good marketing or tech info, pass it along. I'll put it in the newsletter for all to enjoy and learn from.

OWN #1

Once a Week Newsletter featuring marketing and tech news you can use

Welcome to the inaugural edition of the “Once a Week Newsletter (OWN)”!

Glad you're here.

Just a little background: The concept for OWN is a weekly newsletter that's a quick read, gives you actionable information, and is super-easy to digest.

In short, this newsletter brings you bite-size info bits that I *think* you'll enjoy and learn from.

If you want to be added to the subscriber list for OWN, let me know in the comments.

Here's what's happening this week in Mar-Tech:

  1. GREAT Recommendations for specific security software and techniques to keep your computer, and yourself, safe.
    https://askleo.com/security-software-recommend/
  2. A simple bookmark manager that lets you easily save and organize all of your favorite webpages on a customizable dashboard. Use this! You'll spend less time digging for links and more time browsing them.
    https://start.me/en/what-is-startme
  3. Podcasting 101: Grow a Small Podcast (Without Buying Ads). It's really hard. But here are some tips on getting off to a great start and building that elusive “Mo” (momentum).
    https://okdork.com/podcasting-101/
  4. SEO COPYWRITING: The Definitive Guide. This is the most comprehensive guide to SEO copywriting online. In this new guide you’ll learn how to write content that users AND search engines love.
    https://backlinko.com/seo-copywriting
  5. Updates on WordPress security, regularly updated.
    https://www.wordfence.com/blog/

How to Download a Wistia Video File

How to download a Wistia video, explained

In this short video tutorial, I will show you how to download a Wistia video.

I have tried this on a number of videos, both ON Wistia and off, including on some Click Funnel sites. I'm not telling you this so that you can do anything nefarious.

The reason I sought to learn how to download a Wistia video is because I got an email from a person I bought an infoproduct from – it was a webinar replay that he was taking down in the next 24 hours and I knew I would not have time to watch it.

So downloading the video became a prime objective.

Here's how I did it. Now, this example is using a video right off Wistia. It is NOT the video I wanted to download. Rest assured though, that I got the video I was looking for. Now, I can watch it at my leisure.

Step 1: Right-click Wistia video and copy the link.

Step 2: Paste that code into a notepad (text) editor like so:

<p><a href=”https://wistia.com/series/brandwagon?wchannelid=u2joyabsw9&wvideoid=mgj008fjp0&wvideo=mgj008fjp0“><img src=”https://embedwistia-a.akamaihd.net/deliveries/f4f8d848fe977f7d1cabe8c56dea445e.jpg?image_play_button_size=2x&image_crop_resized=960×540&image_play_button=1&image_play_button_color=26d98ae0″ width=”400″ height=”225” style=”width: 400px; height: 225px;”></a></p><p><a href=”https://wistia.com/series/brandwagon?wchannelid=u2joyabsw9&wvideoid=mgj008fjp0&wvideo=mgj008fjp0″>Brandwagon – A Wistia Original Series</a></p>

Step 3: Find the entry for “wvideo”. In this case, it's mgj008fjp0

Step 4: Paste that into this URL:

https://fast.wistia.net/embed/iframe/WVIDEO?videoFoam=true

So here, it would be: https://fast.wistia.net/embed/iframe/mgj008fjp0?videoFoam=true

Step 5: Type/paste this into a browser tab URL address:

view-source:https://fast.wistia.net/embed/iframe/mgj008fjp0?videoFoam=true

Step 6: Find “.bin” Copy/paste that URL into a new browser tab. Change the .bin to .mp4. Press Enter.

Step 7: Download it by right-clicking and “Save Video as…”

That's it! Enjoy.

Email Marketing Guide for Beginners

Email is an indispensable communication tool for our business. This is because it is a free, fast and reliable form of communication that is accessible to everyone with an internet connection. It allows users to foster and build lasting relations irrespective of distances with both prospects and customers.

E-mail is most widely used as a prospect conversion and customer retention. E-mail can particularly be an effective push for your online communications outreach. It comes in handy for customer retention as it can help in targeted email campaigns where your message can be pushed out to customers to inform and remind. As a two-way form of communication, it is valuable to gather feedback and prompt actions from your audience.

Source: Email Marketing Guide for Beginners – Small Business Trends

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