Category Archives for "Internet Marketing"

Internet marketing is a catch-all phrase that means marketing and promoting your goods or services online.

Influencer Marketing

Have you heard of influencer marketing? The idea of working with an influencer — a thought leader in your field or a smaller niche — may not be totally foreign, but it’s more complex than reaching out to whoever has the most followers on social media. There are three types of influencer (aspirational, authoritative, and peer influencers), and the best option for you will vary depending on a few key factors. If you’re struggling with content outreach or want to take advantage of the growing trend of influencer marketing, read on.

First, to find the best influencers to work with, create a list of the most important voices in your industry (this may include any combination of the three influencer types listed above). Second, you can narrow your list by taking a closer look at each influencer’s activity and audience. Factors like how active the influencer is and how the audience responds are very important. Finally, you need to find people who have content to offer that’s relevant to your brand. Working with these individuals to get your content to their followers — and even offering to promote their material in return — is one way to generate buzz for your products or services.

These are critical steps in your search for effective influencers to amp up your marketing strategy, but this is just the beginning! Check out this white paper by CopyPress and Intellifluence to get a better idea of how to connect with industry thought leaders, how to increase your sales through these relationships, and when it might be time to cut ties with an influencer.

A Great Marketing Lesson (in Bookselling and Anything Else)

Fire and Fury: Inside the Trump White House is a great lesson in bookselling. Hell, it's a great marketing lesson for any product.

What the publisher, Henry Holt and Co., did that was brilliant is take the most salacious bits of the book and “pre-release” them prior to the book's official release date.

They also published a very short summary of the book available on various media outlets.

Of course, it certainly helped immensely that the subject of the book went a little apeshit and even had his lawyers issue a “cease and desist” letter (which did nothing but escalate the whole episode).

In fact, the book was not going to be released until next week. The publisher, in an act of the ultimate defiance, decided to move up the release date to today.

This all happened yesterday.

And this is how it's playing out for Amazon sales of the book:

Not bad.

Now, this is NOT a commentary on the book's contents. Don't get your panties in a bunch just yet, snowflakes.

I haven't read the book. But I have bought it 🙂

Should be a fun read. I expect it to be a cross between Vanity Fair and the National Enquirer (part fact, part fiction, all entertaining).

Why You Should Be Using an Editorial Calendar

use an editorial calendar for your content marketing campaigns

Using an editorial calendar will help your content marketing efforts

What Is An Editorial Calendar?

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media.

We are specifically talking about blogging at the moment but using an editorial calendar can (and should) be applied to social media as well as other channels like newspapers, magazines, and email newsletters.

Why Use an Editorial Calendar?

According to Joe Pulizzi of Content Marketing Institute, “…(editorial calendars) are utterly critical for any content marketing program to be successful.”

  • Why? Content marketing is a long-term play that requires a strategy, planning, and follow through. An editorial calendar helps with the planning, follow through, and tracking of your content marketing efforts.
  • In short, you lay out a plan and then schedule blog posts to accomplish the goals of the plan.
  • Without an editorial calendar, your content marketing approach looks like “spray and pray” rather than a well thought-out plan.
  • Bloggers are notorious for this haphazard approach, myself included.
  • An editorial calendar helps immensely with planning, but also in tracking progress and results.

Best Practices with an Editorial Calendar

  • Create a content marketing plan.
  • Use the Editorial Calendar spreadsheet (link  — sorry, password-protected, only for my Mastermind members).
  • Plan around holidays and special events in your niche.
  • Include “mini content marketing” campaigns in your plan.
  • Use a WordPress plugin to assist.

Here's the full presentation:

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