Category Archives for "Internet Marketing"

Internet marketing is a catch-all phrase that means marketing and promoting your goods or services online.

Why Authors Should Be Using Content Marketing

Guest post: Colin Cieloha is an American author and content marketer at Skilled.co.  He writes about everything that will draw his attention with a focus on the mobile and e-commerce space.  When he is not writing he is spending his time traveling the globe and snowboarding.  You can follow him on his Twitter at @ColinCieloha or on Linkedin

Authors are in a unique market position compared to most other producers. They work for a long time, often over a year, on a product, and then they have to think about how to market that product best in order to maximize sales. These are two very different skillsets, which is why a lot of authors don’t do as well as they should. There are tons of writers who are great at the writing part of their job, but not nearly as good as promoting that product effectively when the release comes around. The far less acceptable alternative is being a great marketer, but not having a great book to sell. One possible solution for authors that would like to market their books more effectively, is to release content along the way.

This is effectively a content marketing strategy. Most businesses are doing something like this these days, but it makes even more sense for authors to do it, because they are already writers. It fits right in their skillsets to put together pieces that communicate their thoughts and messages in a more abbreviated manner than their books.

There are a few ways to go about this, and this will depend on the nature of your writing business. You can either blog or email. There are other options like syndicated content, but that is an extension of a blog and we are placing more focus on consistent efforts in this piece.

Email marketing has become a favourite of many businesses because of how it pushes the information towards the customer rather than requiring the customer to come to their website. 80% of businesses report that email and email marketing is a strong contributor to their revenue growth efforts.

If you go the blogging route, it is best to blog as consistently as possible. 57% of sporadic bloggers experience revenue increases when they start producing content on their blogs, whereas 82% frequent bloggers get this revenue increase effect. This is a notable difference, and illustrates the principle that consistency is half the battle.

93% of marketers will say that email is the most important channel for distributing their content and put a considerable emphasis on streamlining this method of approach. Email has a more intimate feel to it than other marketing approaches because you are already in the same “zone” that emails from personal contacts are. This is why email ends up being 40x more effective at acquiring new customers than Facebook or Twitter.

The good news is that as an author sending out great content to your readers, the readers enjoy it as well. 72% of consumers prefer to receive promotional content through email, and if these people have already opted in to hear from you, they will be happy to have value added to their life, because they already trust you. So whether you go the email route, or decide to stick with your blog, your likelihood of increasing your sales through marketing efforts will greatly benefit from the use of content marketing.


Presented by Skilled.co

Ways to Increase Visibility and Improve SEO

Guest post: Derek Miller is a content marketing consultant for CopyPress, a leading digital content production company, specializing in articles, infographics, interactives, and videos.

Getting your website on the first page of a search engine's results page can significantly increase the amount of traffic that you get. Ideally, you can use that traffic to grow revenue either by selling more products or selling space for ads.

For the most part, the basics of search engine optimization aren't difficult to understand. An SEO campaign can become quite complex, but the underlying ideas are easy to master. As long as you create compelling content that viewers want to share with other people, your site will do pretty well.

Unfortunately, some SEO experts don't use every tool available to them. For instance, a lot of them won't use link building to improve their search ranking. Link building fell out of vogue several years ago, because a handful of companies were using shady practices to improve rankings for their clients. Instead of making great content that other websites wanted to link to, these companies would pay sites for links. It didn't take long for SEO professionals to abandon link building.

The truth is that you can use link building in legitimate ways. It has a bad reputation, but it works well when done professionally and ethically.

Link building isn't the only thing that SEO pros get wrong. Check out the How to Increase Visibility & Improve Your SEO whitepaper and infographic below, created by CopyPress. It will introduce you to some of the most effective ways to boost website performance so you can grow your site's popularity and revenue quickly.

The Critical Importance Of Lead Validation In Internet Marketing

Guest post: Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing agency. He has helped startups, middle-market firms and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, and internal project management.

Information is power in the world of Internet marketing, but many marketers may not have all of the information they need to be successful. That’s because they may not be implementing lead validation as part of their lead generation process. When marketers rely on the raw conversion numbers from Google, they may be getting only part of the picture.

In fact, nearly half of all website conversions are not sales leads. Lead validation can be a powerful tool for marketers because it measures all conversions — website and phone — and gives a more accurate depiction of how many sales leads are being generated. The following presentation goes into more detail about how lead validation provides Internet marketers with more information to help their lead generation websites succeed.

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