Welcome to this week’s Mar-Tech Roundup!

Why Are Meta Ad Prices Dropping?

Facebook has reported positive 1Q quarterly earnings for 2023. That’s the good news (for them), I guess.

One thing a lot of folks noticed: continuous drop in average ad prices for five consecutive quarters.

Now that their ads are coming down in price, is it time to jump aboard the Facebook ad train? Perhaps.

https://newsroom.internet-marketing-muscle.com/RCFp8

How to Steal Your Competitors’ Featured Snippets with ChatGPT (prompts included)

The seven-step process described by Tony Hill aims to optimize featured snippets and increase website traffic.

• The process begins by identifying keywords where your website ranks in the top 5 positions but does not have the featured snippet.
• Next, you analyze the existing featured snippet and locate relevant content on your page that can be optimized.
• By using ChatGPT, you prime the AI model with SEO knowledge and then generate or improve your own featured snippet.
• ChatGPT evaluates the quality of your new snippet compared to the current one, and you publish it strategically within your article.
• Finally, you wait for the results, repeat the process if necessary, and try additional tactics such as rearranging the content, using tools like Hemingway Editor, or modifying the format of the featured snippet.

https://newsroom.internet-marketing-muscle.com/q61jG

4 Simple SEO Tactics to Boost Organic Traffic

The article discusses four ideas to boost search visibility by taking advantage of low-hanging fruits. The ideas include fixing title tags on WordPress, checking rankings on Google Search Console to identify low-effort opportunities, performing a website audit using free tools, and leveraging “People Also Ask” questions on Google search results by providing relevant answers.

https://newsroom.internet-marketing-muscle.com/wMJBk

6-Step Plan for Local News Email Newsletters

Local news publishers are increasingly relying on email newsletters to generate revenue amidst declining print income. This article outlines a roadmap for local newsrooms looking to create a successful free email newsletter that can serve as a profitable alternative to traditional revenue streams.

https://newsroom.internet-marketing-muscle.com/NqBzW

How to Grow and Monetize an Email Newsletter

In just eight months, Codie Sanchez was able to grow her newsletter, Contrarian Thinking, to 55,000 subscribers and generate $50,000 in revenue. Using platforms like SendFox and Substack, she found success by reaching out to her existing network, leveraging influencers, and offering premium content and courses. Her unconventional approach challenges traditional content channels and emphasizes the power of email newsletters as a profitable business model.

https://newsroom.internet-marketing-muscle.com/F4U9i

That wraps this edition of the Mar-Tech Roundup! See you next week.