Welcome to this week’s Mar-Tech Roundup!

How to Combine Excel and AI for Keyword Research

This comprehensive guide explores how Excel and AI can be combined to enhance keyword research practices.

Excel's features, such as data organization, analysis, and visualization, make it a valuable tool for marketers.

AI can automate routine tasks, provide natural language processing for intuitive data interaction, handle large datasets more efficiently, offer predictive analysis and insights, personalize user experiences, suggest data visualizations, and enhance decision-making.

By integrating Excel's functionality with AI's capabilities, marketers can conduct keyword research more efficiently and effectively.


Premier of Two Guys Talkin’ Podcast

Yes, today is the day we go LIVE with the very first episode of the podcast, Two Guys Talkin’. The title says it all. Just know that I use “guys” for males and females. IOW, for people. This one features my Very Interesting Person and friend, Megan Hays-Reid. Stay at home mom, Etsy best seller, “Motelier,” and TikTok phenom, not to mention TV STAR!

Watch the podcast here. (Yes, I know this isn’t necessarily “mar-tech” related, but we do talk about marketing and tech and it’s my newsletter, so neener.

How to Bootstrap a Business to $550K with Only Volunteers (w/ Sam Parr)

In this OkDork blog post, Sam Parr, serial entrepreneur and co-host of the top 10 business podcast My First Million, shares his insights on how to bootstrap a business to $550K with only volunteers. He discusses why successful businesses keep their staff small so they can grow big, how he followed Noah Kagan's formulas and spreadsheets to build a multi-million dollar business, and why customer acquisition is 9 out of 10 times the hardest part of building a company. He also promotes his course that Sam used to launch and grow The Hustle, which is now 90% OFF.

I love both of these guys! They are an inspiration to us all!


Elon Musk Launches Artificial Intelligence Company xAI: What to Know

Speaking of Artificial Intelligence, Elon Musk! (That’s the joke.)

Elon Musk has launched a new AI company called xAI, which is focused on ensuring that AI is used safely and responsibly. The company has hired a team of experts from across the AI industry, and is being advised by Dan Hendrycks, the director of the nonprofit Center for AI Safety. xAI has not yet released any details about its specific plans or projects, but Musk has said that he believes AI is a “fundamental existential risk” to humanity.

As is Musk himself.


US Top Competition Watchdog Opens Investigation into ChatGPT Maker OpenAI

The FTC is investigating OpenAI over concerns that ChatGPT may have violated consumer protection laws. The FTC is specifically looking into whether ChatGPT has made false or misleading statements, or whether it has misused personal data. OpenAI is cooperating with the investigation.

In that light, I’m now more actively using Google’s Bard.


That wraps this edition of the Mar-Tech Roundup! See you next week.


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