Welcome to this week’s Mar-Tech Roundup!

How SEO Content Helps Increase Sales

SEO content can help to increase sales by driving more traffic to your website and improving your website's ranking in search engine results pages (SERPs).


The CEO of Beehiiv on Audience Engagement and Scaling Newsletter Readership

For starting a newsletter, look for a platform with scalability, simplicity, and distribution support. Consider unique content, target audience, and cross-selling when pricing subscriptions. Focus on engagement metrics for success tracking. Grow a local newsletter with shareable content, cross-promotion, incentives, SEO, collaborations, and local partnerships.


Boost Your SEO: How to Identify & Eliminate Keyword Cannibalization

Keyword cannibalization occurs when multiple pages on your website are targeting the same keyword. This can have a negative impact on your SEO, as it can dilute the authority of your pages and make it difficult for Google to determine which page is the most relevant for a given search query. There are a number of ways to identify and eliminate keyword cannibalization, such as restructuring your website, creating new landing pages, and consolidating your content.


Here’s Exactly How to Get on Google News in 2023

To boost search traffic, aim for Google News features with newsworthy content and site optimization. Google News has millions of users, offering targeted traffic and credibility. Follow guidelines, format well, optimize pages, increase E.A.T signals, and create newsworthy articles for success.


How to use the Zapier ChatGPT plugin to write and send emails

The Zapier ChatGPT plugin allows users to streamline their email-writing process by connecting thousands of apps and automating tasks directly within ChatGPT's interface. Users can set up actions with Gmail (and other supported apps) to automate the process of writing and sending emails, making it easier and more efficient to manage business communication. By leveraging AI, users can write better and more emails with less effort, resulting in a more streamlined and scalable approach to email management.


That wraps this edition of the Mar-Tech Roundup! See you next week.


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