Welcome to this week’s Mar-Tech Roundup!
15 Ways to Get Smarter with Your Content and SEO
The article discusses the importance of content in successful consumer interactions and conversions, especially in the new era of advanced generative AI technologies. The SMART goal-setting framework is used to explain how to create SMART content, which is specific, measurable, achievable, relevant, and timely. The article suggests that content marketers should focus on understanding their audience and markets, embracing generative AI with caution, choosing content formats wisely, and optimizing for activation across multiple channels. The article also emphasizes the importance of E-A-T (expertise, authority, and trustworthiness) and helpful content guidelines in creating successful content. Finally, the article highlights the importance of balancing AI with human input, supervision, judgment, and skill to achieve tangible business results.
https://newsroom.internet-marketing-muscle.com/hOjd2
6 Ways to Use ChatGPT for Amazon Marketing
The article discusses how Amazon sellers can boost their sales by using ChatGPT, an AI chatbot. It provides six ways in which ChatGPT can be helpful, including optimizing listings through keyword research, creating product copy, generating a compelling ad headline, finding social influencers for product promotions, developing social media content, and providing quality customer service. The article acknowledges the limitations of the chatbot, but suggests that it can be a helpful marketing tool for Amazon sellers if used correctly.
https://newsroom.internet-marketing-muscle.com/xVier
LinkedIn Posting Best Practices for 2023 [Infographic]
The Creativity and Innovation Network has published an infographic outlining key LinkedIn algorithm recommendations based on the analysis of 2,000 posts published in the app between February and March 2023. As LinkedIn continues to break records for in-stream engagement and adds 80 million new members in the last year, the findings could help users build a more effective LinkedIn marketing approach and reach a wider audience. The infographic highlights tips such as using hashtags, posting at specific times, and including multimedia to boost engagement on the platform.
https://newsroom.internet-marketing-muscle.com/RPu1j
Ray Kurzweil Rebuts Calls To Pause AI Research
Ray Kurzweil, former director of engineering at Google and a futurist, has published a rebuttal to an open letter calling for a complete pause on developing artificial intelligence (AI) that is more powerful than GPT-4, the latest version created by OpenAI. Kurzweil stated that the call for a pause is too vague and that nations must agree to the pause. He also mentioned that a pause in development would deprive humanity of medical breakthroughs and innovations that profoundly benefit humanity. Furthermore, he emphasised the profound benefits to society in critical fields, such as medicine and health, education, renewable energy sources, and other areas.
https://newsroom.internet-marketing-muscle.com/K9W13
27 Mind-Bottling SEO Stats for 2023 (+ Beyond)
Yes, the title says “mind-bottling.” I don’t know why.
Despite claims that SEO is dead, statistics show that it is still essential for business success. Ahrefs data shows that 68% of online experiences begin with a search engine and Google holds 92.58% of the total search engine market share. Additionally, 61% of B2B marketers said that SEO and organic traffic generate more leads than any other marketing initiative. Other statistics show that leads from search engines have a 14.6% close rate, while outbound leads have a 1.7% close rate, and 86% of people ignore paid banner ads, choosing to only click on organic search results. Local businesses can also compete with national brands through local SEO strategies. Mobile SEO is also important as 55% of all worldwide internet traffic comes from mobile devices.
https://newsroom.internet-marketing-muscle.com/yxehG
That wraps this edition of the Mar-Tech Roundup! See you next week.