The geniuses (and I sincerely mean that) over at the Buffer blog have written another awesome blog post, this time about how to repurpose your content. Here are the highlights (link at the bottom to the full post):

1. Create new blog posts and articles (take a list post and break it into pieces)
2. Create a presentation (easy peasy)
3. Build an infographic (a little harder but highly effective)
4. Create a Pinterest instructographic (that's a new term to me)
5. Refresh and republish old posts (with WordPress, just update, put a note at the top, and change the publish date)
6. Repost and re-promote to social media (duh)
7. Repost on Quora (this is a really good one)
8. Craft a daily email series (see #1 above)
9. Create an ebook (assemble multiple blog posts into a coherent ebook)
10. Write a guest post or two (or three or four or …)
11. Create a podcast or video series (just read your blog posts into a microphone and record it, or take #2 and put it into a video where you read the contents)
12. Host a webinar (super easy to do – use Google Hangouts On Air and you will get #11 and #12 done at once)

Some notable missing items from the above list:

• Press releases can be made out of blog posts, too. Just take a little work.
• Turn blog posts into PDFs that you then share on sites like Scribd and SlideShare (yes, you can share docs other than presentations there).

But that's about it.

12 Ways to Repurpose Your Existing Content on Buffer

Feel free to add your own ways of repurposing content, either in the comments all the way down at the bottom or in the Google+ widget immediately below.