Why You Should Be Using an Editorial Calendar

use an editorial calendar for your content marketing campaigns

Using an editorial calendar will help your content marketing efforts

What Is An Editorial Calendar?

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media.

https://en.wikipedia.org/wiki/Editorial_calendar

We are specifically talking about blogging at the moment but using an editorial calendar can (and should) be applied to social media as well as other channels like newspapers, magazines, and email newsletters.

Why Use an Editorial Calendar?

According to Joe Pulizzi of Content Marketing Institute, “…(editorial calendars) are utterly critical for any content marketing program to be successful.”

  • Why? Content marketing is a long-term play that requires a strategy, planning, and follow through. An editorial calendar helps with the planning, follow through, and tracking of your content marketing efforts.
  • In short, you lay out a plan and then schedule blog posts to accomplish the goals of the plan.
  • Without an editorial calendar, your content marketing approach looks like “spray and pray” rather than a well thought-out plan.
  • Bloggers are notorious for this haphazard approach, myself included.
  • An editorial calendar helps immensely with planning, but also in tracking progress and results.

Best Practices with an Editorial Calendar

  • Create a content marketing plan.
  • Use the Editorial Calendar spreadsheet (link  — sorry, password-protected, only for my Mastermind members).
  • Plan around holidays and special events in your niche.
  • Include “mini content marketing” campaigns in your plan.
  • Use a WordPress plugin to assist.

Here's the full presentation:

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    Bill Davis

    I help entrepreneurs set up simple internet marketing systems that allow them to work as little (or as much) as they want to earn multiple streams of income. I also show people how to do stuff on the internet, mostly in the internet marketing space. I cover everything from blogging, WordPress, and social media to content marketing and internet marketing. Come find me on , as well as on my web site, Internet Marketing Muscle. Visit my Amazon Author page to see all of my published works.

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