Develop a content marketing strategy with these 10 vital elements

Here are my recommendations for 10 vital elements when you’re studying how to create a content marketing strategy.

All good content, sales, and marketing depends on one factor above all others:

Who are we talking with?

Humans are complicated, and you could spend months or even years researching this. You’ll want to look for the middle ground between a deep understanding and six months in a rabbit hole.

Different organizations have different strategies for developing this deep understanding for their storyselling. I’m partial to interviews and social media listening (Facebook groups can be particularly rich).

Source: How to Create a Content Marketing Strategy: 10 Vital Elements