Category Archives for "Content"

Content marketing is what you do. Creating quality content is the #1 most important thing you can do with your online business.

How Behavior Analysis Can Improve Your Marketing Initiatives

Content marketing is a complex, data-driven process that brings together social media, SEO, blogging, and multimedia to market your brand. Whether your content marketing goal is to build brand awareness, bring more traffic to your site, or drive sales, you'll want to make sure you're not overlooking the process of behavioral analysis. Someone in your organization needs to be dedicating regular time to analyzing who your customers are, where they're coming from, how they feel about your brand, why they're buying — or not buying — your products, and what the value of a new customer is to your organization.

The behavioral analysis process delves deep into your customer data to figure out who you are marketing to, how they're receiving your message, and how that message influences their behavior. Behavioral analysis looks beyond simple demographics like the age and gender of your customers to develop a full audience persona, set performance goals, and optimize the tools you use to deliver your message.

The foundation of behavioral analysis is to dig even deeper, to understand why your customers are responding in certain ways, and to use that knowledge going forward. After each campaign, for instance, examine goal flow and funnels in Google Analytics to see exactly what your customers' process is when they reach your site. Compare your campaigns to see which graphics, messaging, and calls to action were most effective. CopyPress offers this infographic, which examines the components of behavioral analysis, along with an assortment of resources to help marketers and business owners learn more about content marketing.

How Behavior Analysis Can Improve Your Marketing Initiatives

How Behavior Analysis Can Improve Your Marketing Initiatives

Have You Written a Book Yet?

write a book

You have one in you. What's stopping you?

That was a reply I got from one of my loyal subscribers.

Somebody I know personally.

I've got that question a lot.

And I guess the question begs an answer…

Yes, I have. You can find them here.

But I guess that question really may mean two things. (Or more, there's always more, right?)

  1. The reader didn't know I'd written books.
  2. The reader knew I'd written those books but what she really meant is she'd like to see me write a book that isn't “how-to” but rather more meaningful, philosophical, introspective, evergreen, funny, etc. (insert your own adjectives here).

So…as I responded to her email personally (I always do, unless you fall prey to my occasional email purge), yeah, it's time.

In that light, I have a question for you:

What would you like to see me write?

That's a serious question. And I know, asking hundreds of people this question will get many answers. (And a lot more non-replies–why don't you love me enough to comment on my posts? Heck, I'd be happy if you just read them.)

So, what's it going to be? Tell me the book topic you want me to write about.


And don't forget: Make it a great day!

Why You Should Be Using an Editorial Calendar

use an editorial calendar for your content marketing campaigns

Using an editorial calendar will help your content marketing efforts

What Is An Editorial Calendar?

An editorial calendar is used by bloggers, publishers, businesses, and groups to control publication of content across different media.

We are specifically talking about blogging at the moment but using an editorial calendar can (and should) be applied to social media as well as other channels like newspapers, magazines, and email newsletters.

Why Use an Editorial Calendar?

According to Joe Pulizzi of Content Marketing Institute, “…(editorial calendars) are utterly critical for any content marketing program to be successful.”

  • Why? Content marketing is a long-term play that requires a strategy, planning, and follow through. An editorial calendar helps with the planning, follow through, and tracking of your content marketing efforts.
  • In short, you lay out a plan and then schedule blog posts to accomplish the goals of the plan.
  • Without an editorial calendar, your content marketing approach looks like “spray and pray” rather than a well thought-out plan.
  • Bloggers are notorious for this haphazard approach, myself included.
  • An editorial calendar helps immensely with planning, but also in tracking progress and results.

Best Practices with an Editorial Calendar

  • Create a content marketing plan.
  • Use the Editorial Calendar spreadsheet (link  — sorry, password-protected, only for my Mastermind members).
  • Plan around holidays and special events in your niche.
  • Include “mini content marketing” campaigns in your plan.
  • Use a WordPress plugin to assist.

Here's the full presentation:

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