Guest post: Aaron Wittersheim is Chief Operating Officer at Straight North, an Internet marketing agency. He has helped startups, middle-market firms and Fortune 500 companies improve organizational structure and grow through his expertise in process conception, task automation, and internal project management.

Information is power in the world of Internet marketing, but many marketers may not have all of the information they need to be successful. That’s because they may not be implementing lead validation as part of their lead generation process. When marketers rely on the raw conversion numbers from Google, they may be getting only part of the picture.

In fact, nearly half of all website conversions are not sales leads. Lead validation can be a powerful tool for marketers because it measures all conversions — website and phone — and gives a more accurate depiction of how many sales leads are being generated. The following presentation goes into more detail about how lead validation provides Internet marketers with more information to help their lead generation websites succeed.