How engaging are the product descriptions on your e-commerce site? Do they make people yearn to buy your goods, or are they bland and generic? Changing up your descriptions is just one way to optimize your site and your web presence as a whole. The optimization of an e-commerce site expands your reach, improves your conversion rates, and ultimately makes more money for you. Why hang around the internet extolling the virtues of a store that looks like it was last updated in 2001?

Don't rely on boring or scripted descriptions of what you offer. No one's interested in that. No one will want to buy anything with a watered-down description that doesn't make the product or service seem worthwhile, valuable, or necessary. Instead, craft original blurbs to accompany what you sell, even if you need to outsource the work to a contract writer. Ensure that all of the images are eye-catching and up to date. It might even be time to schedule a new photo shoot. Consider displaying your wares using short videos as well.

In addition to outsourcing your content creation, you can crowdsource it. Take advantage of positive reviews about your business or offerings. Do your current customers frequently take photos of your products? Use those on your site too — with permission, of course. Firsthand experience from real customers is a marvelous way to advertise. It makes new consumers more inclined to trust you. For more tips to help your e-commerce shop reach its full potential, keep reading and study the infographic below.