A Great Marketing Lesson (in Bookselling and Anything Else)

Fire and Fury: Inside the Trump White House is a great lesson in bookselling. Hell, it's a great marketing lesson for any product.

What the publisher, Henry Holt and Co., did that was brilliant is take the most salacious bits of the book and “pre-release” them prior to the book's official release date.

They also published a very short summary of the book available on various media outlets.

Of course, it certainly helped immensely that the subject of the book went a little apeshit and even had his lawyers issue a “cease and desist” letter (which did nothing but escalate the whole episode).

In fact, the book was not going to be released until next week. The publisher, in an act of the ultimate defiance, decided to move up the release date to today.

This all happened yesterday.

And this is how it's playing out for Amazon sales of the book:

Not bad.

Now, this is NOT a commentary on the book's contents. Don't get your panties in a bunch just yet, snowflakes.

I haven't read the book. But I have bought it 🙂

Should be a fun read. I expect it to be a cross between Vanity Fair and the National Enquirer (part fact, part fiction, all entertaining).

Please share