As your list grows, you will want to split test your messages. You might find that the way you set things up in the beginning was not the optimal way. We all want to improve our results and split testing makes that achievable. By tweaking a few things here and there you can increase your open rate and the desired responses your list makes.
If you have a good autoresponder company, the chances are good that they will provide you with the information and tools you need to split test.
Companies like Aweber give you the ability to automatically send half of your list one message and the other half a different message. They will then track the results so you can compare them and make changes.
Bill, Thanks for providing this information on split testing your email marketing program. I have not tried it yet but I think I need to consider doing it this year now that my list has really grown to insure that I am providing the best content and information that works for my audience.
Thanks, Shelley. Split testing is difficult to do, especially if you don’t have a lot of traffic, which seems to be the bane for many of us. I’ve built huge websites in other niches, but this one is a tough nut to crack using conventional methods. I have to break out of my comfort zone and do something different 🙂