Hi and welcome to the Episode #112 of the Internet Marketing Muscle Podcast.

[tweetthis url=””]Determining who your audience is is one of the most important things you can do for your business.[/tweetthis]

Show Notes

  • Episode #12!!!
  • Dedicating this one to your audience.
  • Let’s get started!

Think about Your Audience

  • Who do you serve?
  • What can you do for them?Can you earn a living doing it?
  • Put another way, can you earn a profit that you can be happy with?


  • Why you?
  • Why not somebody else?
  • What is different about your “product?”
  • What is the same, and how can you make it different?

Assemble an audience

  • Get it yourself
  • Borrow it from someone else
  • Both

Make them an offer they cannot refuse

  • This is what marketing & sales is all about – find a problem, create a solution.
  • Or, find a hole and fill it.
  • BUT, to do this, you have to really know your audience.

Build a real Relationship

  • Your audience is made of real people.
  • Therefore, treat them like real people.
  • That means you have to COMMUNICATE.
  • Sometimes, that’s hard. I get it.


  • When doing anything with audio or video, TEST your output before you do an entire show (like this podcast – don’t ask how I know this  )
  • No lifehack today, except to say – get Evernote and use it!
  • For more great lifehacks, subscribe to the Slackerize Newsletter

Final Thoughts

  • Thanks for listening.
  • Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).
  • Sign up for podcast notifications at
    • Exclusive “insider tips”
    • Members’ Only announcements
    • Upcoming podcast topics
    • Tools to help you build your business


Get this post as a PDF. Handy for quick reference. Like this podcast? Give me a dollar.


Audience, avatar, lifehacks, podcast, Podcasting, slackerize, Tools

You may also like

Mar-Tech Roundup, August 7, 2023

Mar-Tech Roundup, August 7, 2023

Mar-Tech Roundup, July 28, 2023

Mar-Tech Roundup, July 28, 2023

Mar-Tech Roundup, July 14, 2023

Mar-Tech Roundup, July 14, 2023

Mar-Tech Roundup, June 30, 2023

Mar-Tech Roundup, June 30, 2023
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Want even more Marketing Tools, Courses, News, and Personal Development Info?