September 17, 2015


Hi and welcome to the Episode #112 of the Internet Marketing Muscle Podcast.

Show Notes

  • Episode #12!!!
  • Dedicating this one to your audience.
  • Let’s get started!

Think about Your Audience

  • Who do you serve?
  • What can you do for them?Can you earn a living doing it?
  • Put another way, can you earn a profit that you can be happy with?


  • Why you?
  • Why not somebody else?
  • What is different about your “product?”
  • What is the same, and how can you make it different?

Assemble an audience

  • Get it yourself
  • Borrow it from someone else
  • Both

Make them an offer they cannot refuse

  • This is what marketing & sales is all about – find a problem, create a solution.
  • Or, find a hole and fill it.
  • BUT, to do this, you have to really know your audience.

Build a real Relationship

  • Your audience is made of real people.
  • Therefore, treat them like real people.
  • That means you have to COMMUNICATE.
  • Sometimes, that’s hard. I get it.


  • When doing anything with audio or video, TEST your output before you do an entire show (like this podcast – don’t ask how I know this  )
  • No lifehack today, except to say – get Evernote and use it!
  • For more great lifehacks, subscribe to the Slackerize Newsletter

Final Thoughts

  • Thanks for listening.
  • Subscribe to the podcast on iTunes and Stitcher (and leave a review, please).
  • Sign up for podcast notifications at
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    • Members’ Only announcements
    • Upcoming podcast topics
    • Tools to help you build your business


Get this post as a PDF. Handy for quick reference. Like this podcast? Give me a dollar.

About the author 

Bill Davis

I help entrepreneurs set up simple internet marketing systems that allow them to work as little (or as much) as they want to earn multiple streams of income. I also show people how to do stuff on the internet, mostly in the internet marketing space. I cover everything from blogging, WordPress, and social media to content marketing and internet marketing. Come find me on , as well as on my web site, Internet Marketing Muscle. Visit my Amazon Author page to see all of my published works.

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