It's a 2-Minute Morning Rule that you can read in less than 1 minute.
Most marketers wake up and immediately hand their brain to notifications.
Email. Slack. DMs. Someone else’s urgency hijacks the day before you’ve made a single move for your business.
That’s the mistake. Here’s the fix—and it’s embarrassingly simple.
The 2-Minute Morning Rule
Before you check anything, spend two minutes doing one small, deliberate action that moves your business forward.
- Not planning.
- Not organizing.
- Not “getting ready.”
Actual progress. “Moving the needle” progress.
- Send one outreach message.
- Write one paragraph.
- Review one metric that actually matters.
- Fix one tiny thing you’ve been avoiding.
Two minutes. Timer on. No exceptions.
Why This Works (When Bigger Moves Fail)
This punches way above its weight because it sidesteps the real enemy: friction. Most people think progress requires big, heroic effort. It doesn’t. It requires starting before your brain talks you out of it.
- Small actions compound.
- Momentum compounds.
- Identity compounds.
Do this enough times and you stop being “someone who means to work on their business” and become someone who does—daily. That shift matters more than any new tactic.
How to Implement It Today (Not Someday)
Set a 120 second timer tomorrow morning.
When it starts, do one business-forward action:
- One sentence of copy
- One follow-up email
- One decision you’ve been postponing
When the timer ends, stop. Yes, really. You’re not trying to win the day. You’re trying to prove to your brain that progress is easy to start.
Once that’s wired in, everything else gets easier.
Pro Tip Most People Skip
Make this a daily non-negotiable practice. A habit, if you will.
Consistency beats intensity. Always.
Small optimizations done repeatedly will outperform giant “one day I’ll fix this” projects every time. Those projects don’t fail because they’re hard—they fail because they never start.
Two minutes fixes that.
And no, it’s not sexy. It’s just effective. Which is kind of the point. And remember, when you start seeing real progress, you may be able to thank the 2-Minute Morning Rule for it!