Executive Summary

Buzzfeed prepares for AI-generated content with OpenAI's ChatGPT technology. Plans to create individualized quizzes and more, positioning them as industry leaders.

Buzzfeed is planning to use OpenAI's text synthesis technology, ChatGPT, to create individualized quizzes and potentially other types of content in the future. The move is part of an effort to move AI-generated content from an R&D stage to a core part of the company's business. This comes as OpenAI's ChatGPT language model is gaining attention in the tech sector, leading to increased investment and similar moves by other companies. Buzzfeed has stated that it will not use ChatGPT directly, but instead create a custom implementation based on OpenAI's GPT-3 technology. The news has raised concerns about media companies replacing human writers with machine-generated content, especially in light of recent reports of CNET publishing AI-written articles. Buzzfeed has emphasized that it remains focused on human-generated journalism in its newsroom.

On Thursday, an internal memo obtained by The Wall Street Journal revealed that BuzzFeed is planning to use ChatGPT-style text synthesis technology from OpenAI to create individualized quizzes and potentially other content in the future.

After the news hit, BuzzFeed's stock rose 200 percent.

On Friday, BuzzFeed formally announced the move in a post on its site.

In 2023, you'll see AI inspired content move from an R&D stage to part of our core business, enhancing the quiz experience, informing our brainstorming, and personalizing our content for our audience,” BuzzFeed CEO Jonah Peretti wrote in a memo to employees, according to Reuters. A similar statement appeared on the BuzzFeed site.

Pivot to ChatGPT? BuzzFeed preps for AI-written content while CNET fumbles | Ars Technica

Read that again: A news-type organization stated they are going to heavily use AI/ChatGPT and their stock price DOUBLED.

AI is here to stay.

Want to learn more? Check out my ChatGPT Resources page.