Building Your Online Presence To Establish Yourself In A Niche

Be the “go-to” guy in your niche.

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Next, let’s talk about where to go after you’ve chosen your niche. We’re not going to get into specifics here when it comes to business models—there are a ton of books out there that can help you with specific business models. It’s just that I’ve seen so many of them gloss over niche selection, which is why this is my main focus for this particular series.

It doesn’t matter what your business model is or what you’re doing, you need to have an online presence.

An online presence gives people a chance to get to know you.The more people know, like, and trust you, the more likely they are to buy from you.

An online presence also keeps you fresh in people’s minds. You don’t want to be “out of sight, out of mind”…you want to be so relevant and present that people can’t help but run into you all over the web.

Building an online presence also gives you security. You want to be present on social media, on forums, on your own website, and through your sales channels.

I suggest you take the time to see what other marketers in your niche have done to establish themselves. Look at their Facebook pages and groups. Could you start something like that for yourself? Look at their Twitter accounts—how do they network with other marketers as well as their customers and readers?

It’s important for you to network and develop relationships in any way you can online. It’s going to help you be much more successful.

When you’re first getting started, it can be intimidating to think about standing out. Just get in there and start chatting with other people in your niche. Be friendly and helpful on social media, forums, and popular blogs. Show people that you know what you’re talking about and that you’re the one to watch in this space.

You never want to spam, of course. You don’t want to just push sales messages all the time. You’re presenting a persona to the people of your niche, so it has to be a good one. It has to be one people will be willing to buy from.

  • Figure out what your branding is going to be in this niche. Get your website up.
  • Create a Facebook page or group dedicated to helping people in the niche.
  • Join relevant forums.

Wherever the readers and the experts of this niche hang out is where you need to be.

This is how you become well-known and successful.

The thing is, no matter which niche you choose, you never really have to start from scratch. If you network with others, you can find success more quickly.

Takeaway: Your name will spread and you’ll find opportunities to work with those who are more established (affiliate opportunities, joint ventures, partnerships, and more). Having a web presence simply gives you a much higher, stronger chance of success.

Verifying The Niche…Again

You can never be too sure. But let's get a move on, shall we?

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Does the niche selection process sound tough so far? It’s really not. It’s also something you’ll get better and better at over time.

You have done a lot of digging to make sure the niche you’ve chosen is a good one. But, it never hurts to do a final verification to make sure you’re on the right track.

Do the people of the niche you’re targeting have a true need or problem you can help them with? If there’s no need or problem there, you’re going to have a hard time of it.

Are lots of people buying in the niche?

You want to target a buyer’s niche so you can make money. Just because people are interested in something doesn’t mean they’ll pay money for it. You have to figure out a solution to their need or desire, but figure it out in a way that will be profitable for you.

You also have to figure out who you’re serving, very specifically. Don’t just assume you know everything there is to know about the niche. There’s bound to be a lot that you don’t know. You can use sites like Alexa.com and Quantcast.com to gather data and facts about the people of your niche and the websites they frequent.

You really should get to know the human element that’s involved here. These aren’t just people who are going to hand you their hard-earned money just because you’re selling them something. These are people who will hand over their hard earned money only if you can differentiate yourself from the other marketers in the niche and really help people in a way that makes it inevitable that they’ll want to spend money with you.

If you focus on giving, giving, giving, and developing real solutions for people who are desperate for them (and who are willing to pay handsomely for them) you can do really well in the niche you’ve chosen.

Also consider whether you’ve gone deep enough in your niche.Have you truly considered all of the sub categories and niches that are available within the more general niches? It can actually be more lucrative,more quickly, if you target these under-served, yet still very hungry, niches.It can also make for easier work for you, since you won’t have to focus on such a broad topic.

The most important thing is that you don’t doubt your ideas. Don’t hold yourself back just because your niche “might not” be profitable. You’ve checked and checked again. Now, it’s time to let go of the doubt and just move forward, no matter what.

Even if it seems like you’ve found the best, most sparkly-good niche in the world, you might be frustrated soon after you take action. It can seem like things aren’t happening quickly enough… like you’ve done all this work so why aren’t you being rewarded? The truth is that you have to keep testing, tracking, and tweaking. You won’t know what works until you test it out. No book can tell you what the perfect niche is. But, if it’s an active niche where people are spending money, you can bet there’s a way to squeeze money out of it. You just need to adjust your technique until it happens for you.

Takeaway: Focus on giving, providing value to your audience. If you're passionate about this, and your niche has active buyers, you will succeed.

More On Determining Profitability

Profits are the name of the game!

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I can’t say it often enough—the niche you choose has to be profitable for you. You’ll have a miserable time of it if it’s not.

That means you have to make sure you have a niche that has a strong likelihood of making money for you.

You also have to have a plan for how you’re going to earn that money.

Some people make the mistake of entering a niche, trying something out, and expecting to earn like crazy from it right away. It doesn’t usually happen that way. You can’t declare that a niche “isn’t profitable” if you just dip your toes into it.

You need to have a solid business plan and a plan for how you’re going to differentiate what you’re doing from what everyone else in your niche is doing.

People out there want solutions. They are willing to pay handsomely for solutions. If you can offer them the solutions they crave, you can do exceedingly well.

But how are you going to stand out?

Why are you the right person to enter this niche?

I have no doubts that you can make this work for you. You just have to believe you can do it and have a plan for how you can do it.

There are two parts to this:

  1. You have to enter into a profitable niche that you really enjoy.
  2. You have to flow through and execute a profitable plan or business model.

Sound tough? It’s actually a lot easier than you think. It might even be fun for you, once you give it a try.

Takeaway: Find a niche you enjoy and create and execute a business model to profit from it.

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