I'll be honest. I hate advertising. Everything about it. Except for one thing (I'll get to that in a minute). I have a Tivo and I take full advantage of its commercial-skipping abilities. I also have enabled my browser's popup blocking mechanism. And I'm nearly blind to all ads.

I'll also confess that I'm an “SEO guy”. I like the idea of getting free traffic for my websites and I like beating Google.

That said, I love Facebook advertising, as an advertiser. It's simply the easiest way to get highly-targeted traffic to any of your websites. Plus, SEO traffic really isn't free — it takes a ton of effort to get high rankings with the search engines, so what you may save in money you lose in time. Usually by a wide margin.

Did you know? 

You can hyper-focus on a very narrow (and deep) segment of your consumer base. For example, let's say you run a fitness website, where you tell people how to get fit, stay in shape, lose weight, or build muscle. With Facebook advertising, you can drive a ton of traffic to any one of your web pages that is comprised of only men aged 18 to 34 from the United States who have a college degree.

You could also target women over the age of 40 with kids who are interested in Jillian Michaels.

If you can think of a market segment you want to reach, you can reach it with Facebook advertising. It's really simple. And usually very cheap. In fact, the more you can focus, the lower your advertising costs.

It's a thing of beauty.

You also don't have to use FB advertising for driving traffic. You can use it to get “likes” to your Business pages, subscribers to your opt-in page, or buyers to your product pages. It's not just for generic traffic.

There are plenty of resources online, on the Kindle, and on Udemy that claim to show you the ropes where Facebook advertising is concerned. My go-to source is FB Ad Basics. It's where I learned the basics about the advertising platform and what I used to write my first ads.

This post is certainly no full-scale Facebook advertising training. If you want to learn more, give this site a visit – FB Ad Basics. It's a course that my friend Adam Nolan put together that teaches the nuts and bolts of Facebook Advertising. It's the best on the market.

If you like what you have seen in this Traffic Boost Series, consider joining the Tribe (it's free). I share a ton of traffic-generating ideas there as well as a lot of other marketing concepts and strategies.