In this article, you will learn how to strategically rewrite your bio and home pages to pre-sell your offer by building trust, authority, and clarity before you even make a pitch.
Introduction
Most internet marketers focus their pre-selling efforts on blog posts, emails, or webinars—but overlook one of the most powerful places to build trust:
Your bio and home page.
Your bio isn’t just a place to list your credentials. Your homepage isn’t just an intro—it’s your first impression.
When done right, your personal story and positioning become assets that pre-sell your product or service—before you ever make an ask.
This guide shows you how to turn your bio and web page into pre-selling powerhouses.
Why Your Bio and Home Page Matter More Than You Think
Most people check out your bio before opting in, buying, or following.
They’re silently asking:
- “Who is this person?”
- “Why should I trust them?”
- “Do they get people like me?”
Your answers don’t need to be flashy—they just need to build trust, relatability, and credibility.
Key Pre-Selling Elements Your Bio Should Include
1. A Clear Audience Statement
Let people know who you help and how—right from the start.
Example: “I help beginner marketers turn content into consistent sales using simple systems that don’t require paid ads or burnout.”
Be specific, not vague. Skip “I’m passionate about helping others succeed.”
2. Your Backstory (The Relatable Struggle)
People buy from people. Tell your origin story in a way that matches your audience’s journey.
Structure:
- Where you started (confusion, frustration)
- What changed (discovery, insight, turning point)
- Where you are now (the outcome, results)
- How you help others (their future version)
This shows you’ve walked the path—and can guide others through it too.
3. Values or Beliefs That Connect
Don’t just share what you do—share what you believe. It creates an emotional bond with the reader.
Examples:
- “I believe marketing should feel authentic—not manipulative.”
- “I believe you don’t need a big audience to make a full-time living online.”
These build trust and tribal alignment.
4. Subtle Social Proof
Add light-touch credibility to support your story.
Options:
- “Featured in…” media mentions or platforms
- Milestones: “Helped 500+ students launch their first course”
- Testimonials: A quote from a happy client
Make sure it enhances your story, not overshadows it.
5. A Call-to-Action (That Matches the Reader’s Stage)
Your bio should end with a soft offer—the next step in the journey.
Examples:
- “Want to learn how I do it? Grab my free checklist here.”
- “Ready to grow your traffic without spending a dime? Join my email list.”
- “Book a free strategy call to map out your growth path.”
Guide them forward gently—not with a hard pitch, but with relevance.
Transforming Your Home Page into a Pre-Selling Machine
Layout Idea:
Headline:
Who you help and the transformation you offer.
Intro Paragraph: Your struggle-to-success story, relatable and real.
Section 1: Your unique method, philosophy, or belief system.
Section 2: Social proof: Results, screenshots, logos, testimonials.
Section 3: Invitation to take the next step (lead magnet, free call, etc.)
Visuals:
- Personal photo (adds trust)
- Reader-centric language (“you” more than “I”)
- Simple layout with bold CTAs
Example Bio Rewrite: BEFORE vs. AFTER
Before:
“I’m a digital marketer and coach who loves helping people grow their online presence. I’m passionate about learning, tech, and creative business.”
After:
“I help solo creators turn their content into consistent income—without ads, burnout, or complex tech.
After wasting 18 months spinning my wheels, I finally built a system that grew my email list, sold my digital products, and bought back my time.
“Now, I teach other creators how to skip the struggle and start selling smarter.
“Want the blueprint? Grab my free 5-step funnel starter kit here.”
Pre-Selling Checklist for Your Bio/Page
Use this checklist to review or rewrite your current bio:
☐ Opens with a specific audience + benefit
☐ Includes a real backstory or struggle
☐ Shares values or beliefs that align with readers
☐ Mentions light social proof (testimonials, stats, media)
☐ Ends with a relevant CTA
☐ Sounds human, not overly polished or robotic
☐ Includes “you”-focused language more than “I”-focused
☐ Offers the next step (not a hard sell)
Final Thoughts
Your bio and landing page aren’t just about you.
They’re about showing your reader that you understand them, have been where they are, and can help them move forward.
When you turn your story into a strategy and your home page into a path, they’ll be pre-sold on YOU, not just your product.
Don’t wait until the pitch. Start pre-selling from the very first click.
More Pre-Selling Content
The Best Damn Guide to PREselling Internet Products (For Beginners)
Use Email Sequences to Pre-Sell Your Offers Effectively
How to Use Storytelling Frameworks for Pre-Selling Success