Will this harm or hinder TikTok and/or Instagram? I doubt it, but when the 800-pound video gorilla weighs in, you have to consider the ramifications.
Could this be a killer blow for TikTok and its short-form video leadership?
That might sound like an extreme take, but YouTube, via YouTube Shorts, is ramping up its pitch for top short-form creative talent, with The New York Times reporting that YouTube will soon add a new, direct monetization option for Shorts, which would provide a clearer pathway for short-form content creators to make money purely for their clips.
As per NYT:
“YouTube will bring ads to Shorts, according to meeting and two people familiar with the situation. The company plans to pay creators 45 percent of the ad money, according to one of the people. YouTube creators have traditionally received 55 percent of the money from the ads that play before and during their videos.”
According to the leaked internal audio, YouTube will also lower the barrier for entry to the YouTube Partner Program, allowing more creators to make money from YouTube ads.