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You might be waiting for me to hand over a list of the best niches that I recommend you get into.
As George H.W. Bush famously said, “Not gunna do it. Wouldn't be prudent.”
Why not? For the simple reason that there are an incredible number of great niches out there. I certainly don’t know what all of the profitable niches are. No one will ever have time to hit them all.
One thing we internet marketers like to say is, Choose niches in these categories:
- Hobbies (like golf or flying planes)
What I can tell you is some of the most bizarre niches that you would never expect to do well, do incredibly well, and some of the ones that you would expect to shine were duds.
Niches are kinda like people in that way 🙂
So I don’t want to suggest a list of niches because no matter how long my list would be, it would never be long enough, and never be correct for you, and besides, things change from year to year, month to month, and even day to day anyway. Well, maybe not day to day, but you get the point.
You’re going to have to get really good at finding niches that will work well for you. You’re going to have to get good at finding niches that will be profitable for you.
It also depends on what your goals are. Different niches work for different people and projects. I can’t tell you what to choose.
I’m teaching you how to fish rather than just giving you the fish.
What I can do is this: I can give you some examples of niches that are profitable so you can get a solid picture of what you’re aiming for. I’ll also give you examples of sub-niches so you can see that there really are an endless number of options out there.
Internet marketing itself is a niche. I’ll bet you knew that, and I’ll also bet that you’ve heard at least one person tell you to stay far away from the IM niche because it’s “too saturated.”
That’s a complete myth. As with any mega niche out there, you just have to go a little deeper. You need to “infiltrate” the audience you’re interested in and find a smaller, less saturated segment of them.
Ever heard of “1,000 true fans?”
That's what you need to eventually get to. Maybe not in every niche, but in a combined sort of way.
Maybe you’re a writer. You could develop products and help other people learn how to write. That’s a niche that can fit under internet marketing (so, you’d target people who want to learn to write so they can make money online) or another niche entirely.
Let’s say you target people who want to learn how to write and publish Kindle books. Or those who want to learn to write so they can submit articles on the web, or to their local newspaper, or to a book publisher, or to write press releases (very lucrative if you become good at it).
As you can see, some niches actually straddle a number of other niches. You’re going to choose a niche you think you can serve. Then, you’re going to figure out, very specifically, who you’re going to sell to.
Maybe you choose “learning how to write” as a niche, but the way you train internet marketers to write will be different from the way you teach wannabe newspaper reporters to write.
I don’t want to go too deep into this right now, but it is something I want you to be aware of.
Internet marketing isn’t too saturated. You just have to find your niche within a niche. In fact, it’s often these really popular niches that are actually your best bet because there are so many people in them.
Remember, your overall goal is to find, and work in, a niche with active buyers.
Another example of a niche is parents.
Parents spend a lot of money learning how to be better parents, right?
Can you really make money with something so general?
Probably not. You have to go deeper.
For instance, a profitable niche might be “potty training your child.” A deeper, more specific niche might be “potty training your 3 year old boy.”
You can really have fun with niche selection, as you can see. A niche is a good one as long as you think you can really help people, there are actually people looking for help, people are spending money, you can stand out in the niche in some way, you enjoy the niche, and so on.
After you’ve finished going through this series, I have no doubt that you’ll have your own set of criteria you go with so you know you can be confident about entering a niche.
Takeaway: There are a ton of great niches for internet marketing. Pick a sub-niche of a bigger niche, where there are active spenders in the niche. Make sure you actually enjoy the niche, too.