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Does the niche selection process sound tough so far? It’s really not. It’s also something you’ll get better and better at over time.

You have done a lot of digging to make sure the niche you’ve chosen is a good one. But, it never hurts to do a final verification to make sure you’re on the right track.

Do the people of the niche you’re targeting have a true need or problem you can help them with? If there’s no need or problem there, you’re going to have a hard time of it.

Are lots of people buying in the niche?

You want to target a buyer’s niche so you can make money. Just because people are interested in something doesn’t mean they’ll pay money for it. You have to figure out a solution to their need or desire, but figure it out in a way that will be profitable for you.

You also have to figure out who you’re serving, very specifically. Don’t just assume you know everything there is to know about the niche. There’s bound to be a lot that you don’t know. You can use sites like Alexa.com and Quantcast.com to gather data and facts about the people of your niche and the websites they frequent.

You really should get to know the human element that’s involved here. These aren’t just people who are going to hand you their hard-earned money just because you’re selling them something. These are people who will hand over their hard earned money only if you can differentiate yourself from the other marketers in the niche and really help people in a way that makes it inevitable that they’ll want to spend money with you.

If you focus on giving, giving, giving, and developing real solutions for people who are desperate for them (and who are willing to pay handsomely for them) you can do really well in the niche you’ve chosen.

Also consider whether you’ve gone deep enough in your niche.Have you truly considered all of the sub categories and niches that are available within the more general niches? It can actually be more lucrative,more quickly, if you target these under-served, yet still very hungry, niches.It can also make for easier work for you, since you won’t have to focus on such a broad topic.

The most important thing is that you don’t doubt your ideas. Don’t hold yourself back just because your niche “might not” be profitable. You’ve checked and checked again. Now, it’s time to let go of the doubt and just move forward, no matter what.

Even if it seems like you’ve found the best, most sparkly-good niche in the world, you might be frustrated soon after you take action. It can seem like things aren’t happening quickly enough… like you’ve done all this work so why aren’t you being rewarded? The truth is that you have to keep testing, tracking, and tweaking. You won’t know what works until you test it out. No book can tell you what the perfect niche is. But, if it’s an active niche where people are spending money, you can bet there’s a way to squeeze money out of it. You just need to adjust your technique until it happens for you.

Takeaway: Focus on giving, providing value to your audience. If you're passionate about this, and your niche has active buyers, you will succeed.