Keyword grouping has been around for a long time. Since the early days of SEO, marketers have been categorizing their keywords into clusters.
Back in the day, marketers used Excel sheets to group keywords into relevant categories — and this grouping is a sure way of optimizing the websites for the best possible performance.
In this guide, you’d discover what keyword grouping is, the principles of keyword grouping, how to group keywords, and the benefits of keyword grouping for the twenty-first-century marketer.
What is Keyword Grouping?
Keyword grouping involves organizing keywords into groups or categories of semantically-related keywords. It’s a vital piece of search engine marketing as it helps position your website as an authority in the industry. It also helps you to create relevant content that will resonate with your audience.
Source: Top 4 Keyword Grouping Principles to Lift Your Search Ranking