Summary: Consistent blogging is where the money is. Sure, if you have a very small niche, you can probably post a few articles and call it a day. That isn't what we're doing here! Get yourself on a schedule. You will thank me later.
You now know how to choose a niche, monetize your blog, drive traffic to your blog, and create posts that promote affiliate products and engage your readers.
But here’s the thing:
The secret to creating a successful blog is to post regularly and consistently.
Think about it. If someone visits your blog for the first time and sees a lot of useful content, you can bet they’ll bookmark your blog. If they join your list, they’re sure to visit it again in a matter of days.
But imagine if they check back again in a few days, and there’s no new content. No big deal – at least not yet. Then they check back in another few days. It’s been a week now, and still no new content. They check back in a week – and still nothing new. That’s two weeks without new content.
So what happens?
The visitor is unlikely to check again. She’s lost interest. She may even remove your blog from her bookmarks since your blog isn’t helping her solve her problems.
Fortunately, you can avoid all of this.
Commit to a regular blog posting schedule. You should post at least once a week, but posting a couple times per week is even better (as it keeps people coming back to your blog more often).
Here then are five tips for keeping a consistent blogging schedule
1. Write it on your calendar. Do you have a to-do list or calendar where you note important tasks you need to do or appointments you need to keep?
If so, schedule in two months of blog posts on your calendar right now – and keep scheduling them until you’re in the habit of blogging.
And if you don’t have a calendar or to-do list? Then start one immediately to help you stay focused and on track.
2. Vary your posts. Not every post you create needs to be a 4000 to 6000 word article. Sometimes you may post a single 100-word tip. In other words, you don’t need to spend hours per week maintaining a blog. Change up your post length.
3. Create weekly features. Earlier I mentioned you could create a weekly feature, like a “question and answer” session where you answer questions from your readers. You can also create weekly features like a “Product of the Week” or even just a “Tip of the Week.” You can also do “roundups” of the most popular blog articles others have posted in your niche.
The point of these features is twofold:
First, they help keep you motivated to post regularly, since you know your readership is looking forward to them. And it keeps your readers coming back regularly.
4. Pre-write your content. You don’t have to set aside an hour or two each week just to blog. Instead, you can spend several hours at a time creating several blog posts. Then you can publish them at a later date. Or better yet, create them today, click “Edit” next to the “Publish Immediately” button, and choose a future date for WordPress to post your articles!
5. Outsource your posts. If you enjoy blogging, then feel free to create the content yourself. Otherwise, visit Elance.com or GetAFreelancer.com to find a ghostwriter in your niche who can create (and maybe even publish) your posts for you!
Today’s task: Create a weekly (or twice) weekly blogging schedule and then add this schedule to your calendar.
Well, since you’ve come to the end of this course there aren’t any lessons left.
That means it’s up to you now to apply everything you’ve learned.
Hopefully you’ve been completing the tasks at the end of each lesson. If not, please start working your way through them immediately. Because the sooner you start, the sooner you can earn money as a blogger!