…and the past is the future.
Stuff that worked last year no longer works as well as it did. But stuff from 5, 10, or even 15 years ago is rocking it! Three notable examples:
- Reciprocal linking (not for the reasons you think)
- Guest blogging
- Press Release distribution
If I were writing this 2-3 years ago, I'd include post card marketing.
Everything has a life cycle. The keyword phrase there is life cycle. Things come and go. What worked before will lose its effectiveness, and then regain it. Things working now won't work as well tomorrow. Change happens. Go with the flow.
Know that marketing and sales strategies and tactics ebb and flow.
Right now, two-way links are working great (if you do it right), guest blogging works like gangbusters (again, if you do it right), and PR is phenomenal (if you do it right–sense a theme here?)…
Primary thing NOT to do: Don't be spammy with any of the 3 methods. Ask for a link back from an authority site in return for a link to them…and then some. Try not to link down, but don't be a jerk about it.
Be choosy about what sites you guest blog on:
- Ideally, you blog on an authority site
- that is relevant, and
- that doesn't do a lot of guest posting (you need a little exclusivity or else your guest blogging site looks like an article directory)
And finally, use a great press release service. You still need to write a good press release, but you have to spend some moolah getting it distributed to the right channels. With a service like PR Web, you can do that. It's the granddaddy of all online press release sites.