Your audience has to be able to relate to your message

The idea behind this factor is that people share when they’re able to relate to the content.

But here’s the key:

[tweetthis url=””]Different types of people relate to different types of content.[/tweetthis]

And that’s why you need to know your audience inside and out before you even attempt to create viral content. You should know their:

  • Age
  • Gender
  • Familiarity with pop culture
  • Tastes in music, movies, books and sports
  • Education level
  • Interests
  • Fears
  • Hopes and dreams

Also consider the things that:

  • Make them laugh
  • Frustrate them
  • Outrage them
  • Motivate them to take action

…And anything else you can find out about your target market.

How do you collect all this information? Here are two ways:


  1. Survey your market. Just know that sometimes surveys are inaccurate, simply because people tell you what you want to hear rather than telling you the truth. What’s more, biased questions can skew the results. And finally, if your group isn’t a random selection of your target market, you may get skewed results.

Be very careful about how you collect survey data. Then trust but verify it using the next method:

  1. Immerse yourself in your market. Join forums, Facebook groups, and offline Meetups. Get to know the market as much as possible. If you’re able to, do what your market does so that you have a better understanding of their joys and problems (for example, if your market consists of fly fishers, then take up fishing to learn more about the market).

Once you know as much as you possibly can about your market, then you’ll be better able to create content that they can really relate to. End result? A bigger viral effect for you. Just keep in mind that you need to include as many of the viral content factors we've been discussing (ten in all).


viral content

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