I suck at copy writing. I'm one of those dummies who think that if you build it, they will come.
You have to write, or get written for you, compelling sales copy in order to get people to buy your stuff.
You really do. I'm dead serious.
Look at all the guru sites. They became gurus in the first place because a) they had an idea (don't we all?) and b) they put up a fantasmically-awesome sales letter.
Maybe they wrote it.
Or maybe John Carlton wrote it.
He's the sales letter god. His many students include "internet marketing gurus" like:
- John Reese
- Frank Kern
- Terry Dean
- Rich Schefren
- Yanik Silver
- Dan Kennedy
- Chris McCombs
- Tom Venuto
- Perry Marshall
And countless others.
Everybody has their own thing and their own style. That is a given. And all those gurus up there? They know how to write copy. But when John Carlton speaks, they ALL listen.
Just like those old EF Hutton commercials. Remember those?
If you want to skyrocket your sales, you owe it to yourself to start following John. I'm not kidding.