From the article: SEO often seems complicated and takes too much time so we often neglect it. Matt Diggity is here to convince us why we shouldn't. With a little effort, you will not only have more traffic but find the people who are ready to purchase.
“SEO” is a PITA. At least it used to be. You had to either do some “blackhat” SEO stuff or do outreach campaigns where you got influential bloggers to either share your content or let you write guest posts for them (still good strategies).
But it's not that hard. You do have to work, though. Give this podcast a listen.
Seth Godin talks with Copyblogger's Brian Clark about the future of marketing.
From the article:
“If you’ve been paying attention to the world of work, the news is unavoidable. Everyone is bracing for a tech-induced transformation — and it’s already started.
“As a solo or small business person, technology allows you to do things that used to require scores of employees and tons of capital — and that ability will accelerate with AI. But it’s the human being at the center of it all that will ultimately determine if you succeed or fail.”
There is no doubt that technology's rapid advances will affect marketing in a profound way. Rather than fear change, though, one should embrace it.
Big things are (always) about to happen. Get in front of it and ride the wave!
Yep. Another zero-day exploit of a WordPress plugin announced to the world irresponsibly by a researcher.
The way this is supposed to work: Researcher finds an exploit. He notifies the plugin developer and gives said developer time to develop a patch.
Developer makes the patch and makes it available to the public. THEN the researcher makes the announcement that he discovered a vulnerability.
This asshole skipped a couple steps.
More from Wordfence:
On Monday the WordPress plugin Yellow Pencil Visual Theme Customizer was closed in the WordPress.org plugin repository. The plugin is quite popular, with an active install base of over 30,000 websites. On Tuesday a security researcher made the irresponsible and dangerous decision to publish a blog post including a proof of concept (POC) detailing how to exploit a set of two software vulnerabilities present in the plugin.
We are seeing a high volume of attempts to exploit this vulnerability. The exploits very closely resemble the POC posted by the irresponsible researcher.
This is a post by ProBlogger writing expert Ali Luke
You probably already know you should use “I” and “you” in your blog posts. But how do you use “he”, “she” and “they” in your blogging?
It’s an important issue, and one bloggers don’t always think about.
Let’s say you’re working on a blog post and you’ve got a sentences like this:
If you want to hire a blogger to write for you, it’s important that [PRONOUN] can provide you with relevant samples of [POSSESSIVE PRONOUN] writing.
Option #1: Use “He” Because It’s How It Was Traditionally Done
If you want to hire a blogger to write for you, it’s important that he can provide you with relevant samples of hiswriting.
Option #2: Use “She” to Make a Point
If you want to hire a blogger to write for you, it’s important that she can provide you with relevant samples of herwriting.
Option #3: Use “He/She” to Keep Things Equal
If you want to hire a blogger to write for you, it’s important that he/she can provide you with relevant samples of his/herwriting.
Option #4: Use “They”, Either as a Singular Pronoun or By Rewriting the Sentence
If you want to hire a blogger to write for you, it’s important that they can provide you with relevant samples of theirwriting.
Some of your readers may not identify as being either male or female. This can be the case even if your blog is aimed at a particular biological sex. (If you’re writing about ovarian cancer or prostate cancer, some of your readers may well be non-binary. You might also have transgender readers.)
The preferred pronoun for most of these readers is likely to be “they” (though there are other options such as “ze”), so using it as your all-purpose neutral pronoun makes great sense. That way you’re including all your readers: male, female and non-binary.