Welcome to another edition of the Once a Week Newsletter! This is Number 20, in case you're keeping track. Even if you aren't, it's a nice round number, right? LOL

As I write this, it's Tuesday , February 16, 2021. It snowed over the 3-day weekend, so you know what that means!

SHOVELING!

Oh, and playing in the snow. That was fun. Shoveling wasn't bad, either. I mean, it was less than a foot of snow over (primarily) two days.

Alright, onto this week's newsletter…

15 Beyond-the-Obvious Films and Shows Every Marketer Should Watch on Netflix
Here are 15 beyond-the-obvious films, documentaries, and shows every marketer should watch on Netflix to boost your creativity, vision, and motivation.

Bottom Line: Get your Netflix & Chill on, baby! There's a lot of great marketing content there.

Google: Stop Worrying About Stop Words Just Write Naturally
A couple of weeks ago, the SEO industry couldn't stop talking about stop words. SEMrush posted a list of “SEO stop words” and the community began buzzing. John Mueller of Google even responding saying on Twitter, “I wouldn't worry about stop words at all; write naturally.”

Bottom line: I've been saying this for at least ten years–write for humans. Google's bots are getting better at behaving like a human, so you should too.

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How to Create Real Estate Newsletters That Sell – 11 Tips & Examples
Make 2021 your year. Learn how to create real estate newsletters that not only look good but also drive sales; see our tips and real estate newsletter examples.

Bottom line: Newsletters are a great way to engage with your email subscribers. You can sell through them, too, in a completely non-salesy way.

Let me know in the comments if you're enjoying these weekly newsletters. And if you're not subscribed, you can sign up here.

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How to Make an Email Newsletter That Builds Trust and Drives Leads
Damn near every marketer uses email as a marketing channel. So how do you make an email newsletter that stands out from the crowd?

Bottom line: See above 🙂

16 Marketing Tactics That Work in 2021
The title says it all.

That's it for this week. I hope it's warmer where you are.

If you're in the South or the East or the Midwest, you're probably out of power and can't read this thing.

Anyway, make it a great day!

Bill