Welcome to another edition of the Once a Week Newsletter! We're on #16 now.
But before we get to the chosen topics, let's talk mar-tech.
What is mar-tech? It's the intersection of marketing and technology. Duh, Bill, I know that, but what is it? Well, it's two of the things that really get me jazzed.
I love new technology and I love marketing (maybe even more). As I've said before, nearly everything you do is marketing.
So always be aware of how your behavior influences others' perception of you. Even if you think you're “off work,” people will judge YOU based on your behavior and that judgement can carry over to your business, usually in a bad way.
As Warren Buffett has famously said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”
He's not wrong. So keep that in mind. It will serve you well for a very long time.
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