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Off-page SEO refers to the actions taken outside a website to improve its search engine rankings. These can include link building, local SEO, influencer marketing, and more.

In contrast, on-page SEO involves optimizing elements on a website to get more search engine traffic. This includes improving on-page content, internal links, page speed, and other aspects.

Source: Off-Page SEO Checklist: Our Top 8 Tips


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