I have lost my patience. The bullshit meter is on and it's SCREAMING at me right now: “STOP the BS!!!”
There is so much baloney being served in the internet marketing world. I'm here to say, “I'm done with that.” And I want YOU to join me.
Stop the madness 🙂
Don't keep buying crap that promises stuff that sounds too good to be true.
If it sounds like what you're buying requires no effort, turn around and run away because that offer is only seeking to separate your money from your wallet and enrich some dude who is most likely not going to be there when you have questions, experience a problem, or need some help.
The really disconcerting thing about many internet marketers is that they build stuff (like WordPress plugins) and then neglect one of the golden rules of business: Support after the sale.
I make it a point to refrain from buying software from internet marketers (there are a few that I do buy from but I can count them on one hand, using one finger, but that's another story altogether). The reason: Support sucks from internet marketers. Many–not all–just want to sell you this thing today and then sell you that thing tomorrow. When they move to that thing, yesterday's this thing is no longer on their minds and you're lucky if you even get a response to a help desk ticket.
But this rant isn't just about crappy support. It's really about the state of Internet Marketing in general. I happen to know a lot of internet marketers. Most of them are good people (not all–and no, I'm not naming names), but many have no idea how to run a business or how to serve a customer. They just sell one thing and move to another. Most of the stuff they recommend from others is just a money grab–they don't use the product they're hyping, nor have they even tried it.
That's just a fact.
The worst part about this business is the hype. Here's a typical scenario:
Headline: This is the best thing since fire was discovered
Do you have this [problem]? Are you up at night worrying about this [problem]? Do you feel like a failure because you can't solve this [problem]?
I used to feel just like you, but I discovered a way to solve this [problem]. And I can show you how, too, for just…[get this!] $7!
Buy now! Before it's too late. I'll run out of copies [of this infinite supply of digital material that never runs out] before [some ridiculous time].
PS–If you don't buy this, you will continue to be a failure and your life will suck. Spend less than the cost of a pizza on this right now. Supplies are limited so don't wait.
First off, do you really think this guy is the only one who's been able to solve this problem? And do you really think he'd sell this valuable solution for $7? No, what's he's doing is selling you crap that probably doesn't really even work so that he can get your name on a list to sell you more expensive crap that he makes and to sell you even more crap through affiliate relations.
I love the calls to action in these glitzy sales letters, too. (By the way, these sales letters often cost more to produce than the product. There's nothing wrong with expensive sales letters, by the way, as long as they don't promise more than the product delivers.) “Buy now!” “Supplies are limited!” “This price won't last forever!” “…for less than the cost of a [insert some fast food meal].”
If you're an internet marketer, stop with the cheesy hype. Offer something real. Provide real benefits. Be honest about the virtues of using your product/service. Tell me a story about how you implemented it and how it helped you. Tell me why it's better than the rest.
But don't tell me you're giving me the master keys to riches for only $7.
The only thing I'll learn from that lesson is to copy what you're doing by selling $7 crap products to unsuspecting people who want to learn and earn some money. Let's put ourselves on a higher plane.