Can You Be In More Than One Niche?

Of course you can. I suggest you “get ONE right” before you move on, though.

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You’re going to be spending a lot of time in this niche. You’re going to be very dedicated to your niche, the people of your niche, and earning with your niche.

Are you married to it forever?

Of course not.

We all get bored sometimes. We all get stuck sometimes. Sometimes, we feel like we’ve done all we can do, for now, in a particular niche and we’re ready to try something new.

That’s absolutely okay—it’s to be expected. You can be in more than one niche. You can create different pen names or spread out to related niches with the same pen name—do what works for you.

Or you can do what I do: Use your own name if they're related niches. I mean, why not build your brand across related topics?

What I don’t want you to do is jump from niche to niche, and project to project, without ever finishing anything.

That’s death to all internet marketers. In fact, it’s probably the biggest reason why so many people fail.

There are a huge number of bright shiny objects (BSOs) in the marketing space. There are new products and new business models and new “secret” techniques for new “secret” business models coming out all the time.

You see all the emails and you’ve gone through the struggle.

What’s the answer?

The answer is to turn the noise off.

Dedicate yourself to choosing a niche and following through until you complete the project you’ve planned for this niche.

Then, rinse and repeat.

There’s always time to add additional business models, niches, and ideas after you follow through with this one.

With that said, it’s a good idea to be involved in more than one niche over time. You’ve no doubt heard that phrase that you shouldn’t keep all of your eggs in one basket. This goes right along with that.

Diversify!

Maybe you’re targeting a niche that’s really popular today. That doesn’t mean it will be popular next year. If you’re in one niche, your profits can dry up overnight. If you’re in multiple niches, that “drying up” will be a mere blip on your radar.

Takeaway: For now, start with one niche. Keep your eye on adding more in the future, once you’re in the groove and are profiting.

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