Every Friday, I co-host a Meetup where we talk about a different topics related to internet marketing. Today, we're talking about mobile marketing and we have a special guest, expert mobile marketing "god" Brian Schilling, owner of Mobile Marketing God.
To set the stage, here are some random facts and figures behind mobile computing (not just mobile marketing, but more focused on mobile use).
First off, what is "mobile," what is "mobile computing," and how is "mobile marketing" done?
The definition of mobile, according to The Free Dictionary, is the following:
Capable of moving or of being moved readily from place to place
So mobile computing and/or use must be using a computer, or computing device like a tablet or smartphone, in a capacity where moving freely is possible. A mobile device need not be "connected" to anything. However, for the purpose of this discussion, by "mobile computing" we are referring to some interaction between a network and a mobile device.
Let's not confuse mobile with wireless, though. For instance, your desktop PC may be connected to the internet via a wireless connection; however, it is most certainly not a mobile device because you cannot readily pick it up and move to another location.
Laptops can be mobile devices. They use either wi-fi or a cellular network to connect.
Let's not limit ourselves to thinking of mobile computing as only connecting to the internet. Mobile devices can interact with a variety of networks, not just the internet. For example, here are a few "networks" that mobile devices can connect to:
- SMS (short message service)
- MMS (multimedia message service)
- mobile web marketing
- proximity systems
Mobile marketing is simply marketing to people who use mobile computing devices. If you have a cell phone that is either "smart" or has SMS enabled, you can be marketed to exclusively through that device.
Here are some facts that I found interesting when researching mobile marketing. These are in no particular order, other than that this is the order in which I found them 🙂
- Mobile users are 25% more likely to respond to advertising
- Of the 4 billion mobile phones in use today, smartphones = 1.08 billion, or ~27%, and the majority of them are SMS-enabled (3.05 billion or ~75%)
- By 2014, mobile internet should take over desktop
- 1/2 of all LOCAL searches are performed on mobile devices
- 29% of mobile users are open to scanning a mobile tag to get coupons
- On average, Americans spend 2.7 hours per day socializing on their mobile devices
- 1/3 of the Facebook user base uses Facebook Mobile
- 50% of twitter the user base uses twitter mobile
- 200 million YouTube views on mobile every day (YT gets over 1 billion total views per day)
- WOMEN: 35-54 are most active group in mobile socializing
While there is a plethora of ways to market to your mobile users (QR codes, banner ads, text, SMS, etc.), we will take a close look at mobile text marketing today.
Our special guest, Brian Schilling, is here to talk about text messaging, how it works, why it's effective, and how best to use text messaging in your marketing efforts.