I am recreating the mar-tech roundup. I did this for a while a few years back. I feel the need to re-enter this space. So bear with me while I take you on a ride down Mar-Tech lane.
How to use Bing Image Creator
Bing Image Creator is a user-friendly tool that enables users to create custom images using Bing's vast library of images. This article guides users through the process of accessing the tool, selecting an image, customizing it with filters and text, and downloading the final result. The tool is helpful for creating unique visual content for social media posts, blogs, presentations, and more.
Stay on top of this wave. It’s growing in size.
Top 9 WordPress technical SEO issues to address
This article lists and goes in-depth on the top 9 technical SEO issues that you should address for your WordPress site. It covers:
- Setting up Google Analytics 4 before the July deadline
- Fixing crawl errors
- Optimizing images
- Improving page speed
- Fixing broken links
- Adding structured data
- Improving mobile usability
- Optimizing for local SEO
- Improving security
This is a must-read for anybody who has or manages a WordPress website!
Attackers use abandoned WordPress plugin to backdoor websites
According to a report by WordPress security company Sucuri, attackers are installing an abandoned plugin called Eval PHP on compromised WordPress sites and using it to inject malicious PHP code into web pages¹. Eval PHP is an old plugin that has not been updated for over a decade and allows for the injection of PHP code into pages and posts.
20 Books Every Marketer Should Read in 2023
The title says it all. There are quite a few on here I’ve never heard of, so I guess I’d better fire up my Kindle if I want to stay near the front of the pack!
A few I have heard of (and may have even read):
- The Age of Influence: The Power of Influencers to Elevate Your Brand
- This Is Marketing: You Can't Be Seen Until You Learn to See
- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You
How to Use ChatGPT for Keyword Research
This article is about using ChatGPT as a keyword research tool. It explains how ChatGPT can also be used to categorize keywords into keyword clusters, which is a very big deal nowadays for gaining that all-important authority on a topic.
ChatGPT and its brethren like Google's Bard and Microsoft's own implementation of OpenAI large language model (LLM) are my go-to resource when embarking on a new website project. Of course, I use all the standard keyword research tools as well (like Keywords Everywhere, for example).
I suggest you give it a try.
Well, that's all folks. I hope you enjoy this week's Mar-Tech Roundup! Stay tuned for next week's edition.