Climbing the ladder of hyperbole: When Internet Marketers LIE about their product
Image courtesy of Salvatore Vuono | FreeDigitalPhotos.net 

So I saw an offer today on the Warrior Forum by a guy whose work I really like. I think he's da bomb, actually.

But he put up a WSO (Warrior Special Offer) that was full of…well, you know, cow pucky. Horse manure. Bull crap.

And I hate that.

Internet marketers always lament that they (we) get a bad rap that's undeserved, but then most of us resort to making stuff up.

Hyperbole is our middle name. “You MUST get this!” “Best thing since morning sex!!!” “Don't let Google slap you around like a red-headed step child any more!!!”

Get the picture?

So this guy comes around and says in his sales copy, “I found a loophole that can never be closed” and then goes on to tell you how you can take advantage of this “loophole.”

First off, ALL loopholes can be closed. Whether they WILL be closed is another matter and it depends on the keeper of the loophole's proclivity to combat abuse of the loophole. At some point, everybody gives in and just gives up and closes the loophole.

Google, trust me, is no different. They really have no patience for letting people run roughshod over their very expensive and sophisticated system. If they catch wind of anybody “cheating” their system, they will close any loopholes.

PRONTO.

It's a simple matter for them to do so and they really don't care about collateral damage or “death by friendly fire.”

Sometimes, Google has a long fuse. Other times, the fuse is as short as the day is long. If you truly find a loophole in Google's system, be prepared for the day that they close it. It's inevitable.

Now, since a loophole can be closed (there is never a case where it cannot be closed–otherwise, it's not a loophole), if we find something that can never be closed, then we KNOW it's not a loophole.

It may be a “secret,” or a flaw, but it's certainly not a loophole.

In short, connecting the dots between “loophole” and “can never be closed” is illogical.

Let's just say that some internet marketer found a flaw in a system and figured out how to exploit it or take advantage of it. This sort of thing happens all the time.

But said IMer didn't find a loophole that can never be closed. He found a flaw that may be very hard–if not impossible–to fix.

It's not the same as a loophole.

Think income tax code for a minute (hey, 'tis the income tax season). We all know that there are loopholes in the tax code. People can legitimately avoid taxes by following the letter of the law. But the IRS or Congress can close ANY loophole it wants, at any time. It all depends, really, on their appetite to fend off their constituents' claims of a loophole being “unfair.”

Once they close a loophole, it's closed and avoiding taxes for that particular issue is no longer possible (but don't worry, the tax code is so ridiculous and loaded with loopholes that enterprising tax avoiders will always find other ways to avoid paying taxes).

The word “loophole” conjures up the notion that somebody found some chink in a system's armour and that they are going to tell you “the secret” about milking that loophole for what it's worth.

That practice is as hold as prostitution. Well, almost.

But taking that next step is critical to climbing the hyperbole ladder: Associating a “secret loophole” with an inability to close it is key to getting the gullible to buy into your crap.

It's bad enough that some people fall for the notion that somebody who is supposedly making a LOT of money off this loophole would even consider sharing this secret with them. Add to that the ridiculous idea that nothing can or will ever be done about it.

That's just utter cow poop.

I HATE that this industry, internet marketing, keeps on going down this path. It pains me to no end.

Yes, I know making outlandish claims sells product. I get that. Lying works wonders in the sales process.

But it doesn't mean I have to like it. And I'm going to call it like I see it. Note that I didn't name names in this one. I will try to refrain from naming any names in future “rants.” No guarantees, though 🙂

 

 


Tags

hyperbole, loopholes, Loopholes Are Internet Marketing Jokes, loopholes that cannot be closed


You may also like

How to Write the Perfect Blog Post

How to Write the Perfect Blog Post
  • It’s a shame that so many people buy into some of those WSO’s with hyperbole.

    Anyway, interesting pov on the loopholes thing 🙂

    -Jim

  • {"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

    Want even more Marketing Tools, Courses, News, and Personal Development Info?

    >