Tip #3 — Make A One-Time Customer Into A Lifetime Customer
The difference between the customers who buy from you one time and those who buy from you multiple times is oftentimes the amount of communication they receive after their initial transaction.
Even if your customer had a great experience with you, you are likely to fall to the back of their mind if they don’t hear from you for a while. If they receive follow-up emails from you, it’s an entirely different matter. You'll be on their mind and you will likely create a lifetime customer after you consistently deliver.
I highly recommend that you implement a system of ongoing follow-up notices to your customers. If you don't, you'll be out of sight and out of mind. There are many other businesses out there that are vying for your customers' attention and they'll get the customer that you once had.
It should go without saying that you should treat your subscribers (who may not yet be buyers) similarly. It's hard–but not impossible–to revive a “cold list”.
Caveat: Don't let the list grow cold in the first place.