People are more likely to subscribe to your email list than buy from you.

Tip #2 — Understand That People Are More Likely To Buy From Those They Trust

[tweetthis url=””]People are more likely to buy from those they know, like, and trust. #EmailMarketing[/tweetthis]

You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with.  You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.

The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are “in.” This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.


You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. — Dale Carnegie

For more on getting people to trust you, give this a read. It was inspired by the late great Dale Carnegie, author of the best-selling book, How to Win Friends and Influence People.


building traffic, email list, email marketing, List Building

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  • Bill,
    I have been reading your emails for about 2 years with the expectation of learning from you for my next job.

    I ‘retire’ from my current job effective June 30 and begin a year as Rotary District Governor. During that year I will be exploring my next ‘job’ opportunities. I believe you may help me in that endeavor.

    I would like to begin a serious conversation about what you can offer, but not until after a trip to Brazil early in June, and closing my current office by June 30,

    So, I am looking forward to learning from you.

    Ellen Hancock

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