People are more likely to subscribe to your email list than buy from you.

Tip #2 — Understand That People Are More Likely To Buy From Those They Trust

[tweetthis url=”http://goo.gl/wS6nOF”]People are more likely to buy from those they know, like, and trust. #EmailMarketing[/tweetthis]

You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with.  You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.

The good news is that people will join your list because they view it as a lower risk than making a purchase. All they need to do is hand over their e-mail address and they are “in.” This gives you the opportunity to gain their trust and build a relationship that can lead to repeat sales down the road.


Quote:

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. — Dale Carnegie

For more on getting people to trust you, give this a read. It was inspired by the late great Dale Carnegie, author of the best-selling book, How to Win Friends and Influence People.


Tags

building traffic, email list, email marketing, List Building


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  • Bill,
    I have been reading your emails for about 2 years with the expectation of learning from you for my next job.

    I ‘retire’ from my current job effective June 30 and begin a year as Rotary District Governor. During that year I will be exploring my next ‘job’ opportunities. I believe you may help me in that endeavor.

    I would like to begin a serious conversation about what you can offer, but not until after a trip to Brazil early in June, and closing my current office by June 30,

    So, I am looking forward to learning from you.

    Ellen Hancock

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