Tip #2 — Understand That People Are More Likely To Buy From Those They Trust

[tweetthis url=”http://goo.gl/wS6nOF”]People are more likely to buy from those they know, like, and trust. #EmailMarketing[/tweetthis]

You’ve probably noticed that it can be difficult to get new customers to buy from you. Some people simply will not buy from those they’ve never heard of and don’t have a relationship with.  You will usually have to “presell” to them before they will make a purchase. This is especially true since identity theft and fraud have become more prevalent.

Quote:

You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you. — Dale Carnegie

For more on getting people to trust you, give this a read. It was inspired by the late great Dale Carnegie, author of the best-selling book, How to Win Friends and Influence People.