Your list members are not going to get very excited about the offers you send them if they are not getting a special deal. If they see that you're consistently pitching them a product at regular price, they will be less inclined to buy from you.
[tweetthis url=”http://goo.gl/cSwTeG”]Your subscribers love a special offer, so give it to them.[/tweetthis]
However, if they see that you are constantly negotiating special deals or giving them special bargains on your own product, they will be a lot more likely to buy. This will put you on their “favorites” list since people really do love to get a bargain.