Tip #9 — Build a Relationship First, Think Of Money Later
We'll dig into this tip in a lot more detail later on, but it’s important to understand it right now as well. You need to focus on the relationship-building (engagement) part of your list first, and think about the monetary aspect later.
Sure, you want to make money, but if all you do is hit up your list for money, you’re going to get a lot of unsubscribes and make some people angry. The chances are good that they signed up for your list in order to get something out of it. Whether it was an e-course, a free e-book, information, coupons, notices, an audio, or something else, they expect to receive a lot of value for being a part of your e-mail list.
If you'd like some free brandable items that you can give away, check out Brandable Stuff – you can enter your affiliate link into these items and make money from the sales that result.
But note that creating your own valuable content is the best way. Those resources above have been distributed by thousands of people just like you, so it's probably safe to say that your subscribers (and potential subscribers) have already seen those resources.
Remember–you need to make great offers to get people to leave you their email address.
If you provide this relationship first, the money will come.