List Building 101 Tip #89 — Minimize Email Filter Problems
Dealing with email filters is a huge hassle if you are not prepared. Unfortunately, no matter how much someone wants to read your email, if their email automatically filters your messages out, you're not going to be able to reach them![tweetthis url=”http://goo.gl/yaFxvZ”]How to get your emails delivered to your subscribers. It's simpler than you think.[/tweetthis]
The best way to avoid this problem is to make it very clear to your subscribers that they need to “white list” your email address. This will tell their email filter that messages from you are okay to receive. This is one of the things that you will want to include in the directions after people sign up. You may also want to include some instructions for the different platforms like Hotmail or Gmail accounts. AOL and Yahoo are known as being particularly picky.