List Building 101 Tip #88 — Minimize The Number of People Who Unsubscribe
It's hard not to take it personally when someone unsubscribes from your list. The fact is that there are many reasons this could happen. For one thing, some people are overwhelmed with the email they already receive. That means they might unsubscribe from your list just to cut down on the things that come into their inbox. Depending on how your list handles email address changes, you may also see unsubscribes whenever a person changes their email address. Some autoresponders require your readers to unsubscribe and sign up again if they need to update their contact info.[tweetthis url=”http://goo.gl/MFVtmy”]People unsubscribe for many reasons; don't take it personally.[/tweetthis]
On the other hand, it might be something that you are doing wrong. One thing you might try is asking people what you could change in the future. This is certainly not a mandatory thing you must do, but some people will be more than happy to give you a reason.
Surveying your list and getting a feel for what your list members want is another way to cut down on unsubscribes. Knowing that you are providing quality content at all times is key. It's also important to know the offers you send your list are targeted directly to them, and that they are enjoying the content that you provide.
And remember, knowing what your subscribers want and need is as simple as asking them.