List Building 101 Tip #80 — Make People Feel Safe

List Building 101 Tip #80

People will not sign up for your list if they don't feel safe. There are scam artists all over the net, and many of these people you are targeting have been burned before.

Make sure you include some text that guarantees that you will not sell or rent their email address and that the information is absolutely secure.

Adding a privacy policy is also standard operating procedure and highly recommended.

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