As was mentioned in the last step, there are many other marketers vying for people's attention. If you want to get as many opt-ins as possible, make sure that you are standing out from the crowd.

Doing something different and creating a different offer than everyone else has will increase people's interest and increase your conversions. If your offer is boring and just like everyone else's, you'll have a more difficult time enticing people to sign up.

[tweetthis url=”http://goo.gl/6PO4My”]Your offer needs to be so good that your prospects will crawl naked over broken glass to get it.[/tweetthis]

As you may have heard me say before, your optin offer needs to be so good that your prospects will crawl naked over broken glass to get. Don't keep “your best stuff” for your paid offers–rather, think of this as your best offer and then just up your game.