List Building 101 Tip #67

Press releases are a time-honored strategy of announcing new information to generate interest.

There's nothing new about press releases and the internet. Here's how it works.

  1. Do something eventful or plan something interesting.
  2. Write a press release about it.
  3. Submit your release to the press release sites like PRWeb.com, including a link to your website.

There are some free and inexpensive press release distribution websites. Just search Google.com and you'll find them. One I've been using recently is Authority Presswire. I really like it.

What you might want to do is announce the opening of your blog or website, or your new product, or anything else that people would find interesting.

Have your press release link to your website where your opt-in list is featured. Remember, you'll get more opt-ins if you have some sort of incentive there — especially during the period where your press release is active. If you make your press release interesting enough it might get picked up by news channels.


Tags

blog, email marketing, getting more from your list, List Building, list building 101, Opt In List, Press Release Distribution, Press Releases


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