Another thing you can do with JV partners is agree to mention each other in your respective newsletters. This does not have to be a hard sell, rather a way to show that you recommend each other's products.
If the people on the other person's list know and trust that person and have a good relationship with him, they are likely to immediately trust you as well since you come so highly recommended.
If you have an affiliate program, offer a lopsided offer, which can really get people interested in a mail swap.
Offer to send their offer to your list.
Let them send your offer to their list THROUGH their affiliate link.
This accomplishes two things:
- It gets your foot in the door.
- Once the sales come in, that JV partner will likely want to continue to promote your product.