List Building 101 Tip #61

Another thing you can do with JV partners is agree to mention each other in your respective newsletters. This does not have to be a hard sell, rather a way to show that you recommend each other's products.

If the people on the other person's list know and trust that person and have a good relationship with him, they are likely to immediately trust you as well since you come so highly recommended.

Hot Tip!
If you have an affiliate program, offer a lopsided offer, which can really get people interested in a mail swap.

• Offer to send their offer to your list.
• Let them send your offer to their list THROUGH their affiliate link.

This accomplishes two things:

  1. It gets your foot in the door.
  2. Once the sales come in, that JV partner will likely want to continue to promote your product.


Affiliate Link, Affiliate Program, email list, email marketing, getting more from your list, List Building

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