It probably goes without saying that you need a website in order to maximize your results with email marketing. But some people forget to blog.

Creating a blog can be another effective way to get search engine traffic.

That is because blogs contain RSS feeds that the search engines absolutely love. If you update your blog consistently, you'll have a lot more content that can help you rank in the search engines.

People also love to follow blogs, and will bookmark your blog as well as subscribe to your RSS feed (if they like what you have to offer!). This gives them repeated exposure to you and to your expertise. Sooner or later, they will hopefully be compelled to sign up to your list. Your blog is yet another place to put your opt-in form.

If you need help getting started with your blog, go get my book series – The Ultimate Guide to Blogging.

Just like I do here 🙂