List Building 101 Tip #57

While we all want to rank at the top of the search engines, it often takes a while.

But there is a way that you can zoom your site to the top of the search engines in minutes. The trick is to invest money into Pay Per Click (PPC) traffic. You simply bid on keywords, create a small ad, and send people to your squeeze page.

Your ad copy should be compelling, and give people a reason to visit. You might even spell out that you're giving something away for free. Then, all people have to do is sign up for your list to get their free item. It is then up to your autoresponder messages to take over, build a relationship, and help you make sales.

Of course, pay per click, like any advertising should be tested before spending too much money to ensure that you're getting a good return.

My current favorite PPC ad platform is Facebook. You can learn all you need to know to get started by taking this course – FB Ad Basics.


Tags

email list, email marketing, getting more from your list, List Building, pay per click, PPC, Search Engines


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  • Great tidbit. There is no faster, more scalable way to build a list than to pay for traffic. Start with a small budget, select your winners, optimize those ads and then open up the faucet and scale to the moon. Your wallet is the only thing that will hold you back. Thanks for posting!

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